What data you need to set your SEO strategy — Mordy Oberstein // SEMRush
- Part 1Why marketers a re-prioritizing organic growth
- Part 2 What data you need to set your SEO strategy — Mordy Oberstein // SEMRush
- Part 3Overlap between Brand & SEO — Mordy Oberstein // SEMRush
- Part 4Overlap between SEO & Social Media — Mordy Oberstein // SEMRush
- Part 5Is your SEO working? — Mordy Oberstein // SEMRush
Show Notes
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02:03The data you need to set an SEO strategyThe type of data you would need for an SEO strategy is dependent on the type of business youre in and your business goals.
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04:05How to use data to set your SEO strategyIf you already have data, use it to understand how Google perceives your brand and content and why.
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06:04Figuring out what content needs optimizationFind out why you are ranking for some things and not others. Use tools like Google Search Console paired with an SEO platform to retrieve and analyze this data.
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08:11How SEO platforms can help youSEO platforms give you competitive ranking data for whats already working in your industry. Improve on that and outrank your competition.
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10:05How SEO tools help you strengthen ranking signalsAn SEO tool like SEMrush will evaluate your site before it goes live. This way you can make any necessary edits that would otherwise affect how crawla and ranks it.
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13:40Deciding on your content typeTools will help you to break down topics. But you have to get to know your customers and find out what they are expecting from you.
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16:59How to approach your SEO strategyTake a data-driven approach to your SEOstrategy. You are building a relationship both with your target audience as well as search engines.
Quotes
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"Data's always going to point you to a certain place. What you're going to do with it depends on your analytical ability." - Mordy Oberstein, Head Of Communications, SEMrush
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"Tools are never going to really be able to tell you who your audience is... what tools are really great at helping you understand is how to break down topics." - Mordy Oberstein, Head Of Communications, SEMrush
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"What you do and what Google does is a relationship. It's a back and forth. Use data to understand what's actually happening. How is Google relating to you?" - Mordy Oberstein, Head Of Communications, SEMrush
- Part 1Why marketers a re-prioritizing organic growth
- Part 2 What data you need to set your SEO strategy — Mordy Oberstein // SEMRush
- Part 3Overlap between Brand & SEO — Mordy Oberstein // SEMRush
- Part 4Overlap between SEO & Social Media — Mordy Oberstein // SEMRush
- Part 5Is your SEO working? — Mordy Oberstein // SEMRush
Up Next:
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Part 1Why marketers a re-prioritizing organic growth
Mordy Oberstein, head of Communications at SEMrush joins us for Organic Growth Week. Can you really grow your business without reliance on paid media? We’ve all heard the reviews that organic is so much better than PPC. So today, Mordy explains why marketers need to reprioritize organic growth.
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Part 2What data you need to set your SEO strategy — Mordy Oberstein // SEMRush
Head of Communications at SEMrush, Mordy Oberstein, discusses how you can grow your business without reliance on paid media. When thinking about developing your SEO strategy, the first thing that comes to mind is data. And you want to get quality data from a reliable source. Today, Mordy talks about what data you need to set your SEO strategy.
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Part 3Overlap between Brand & SEO — Mordy Oberstein // SEMRush
Head of Communications at SEMrush, Mordy Oberstein, talks about growing your business without reliance on paid media. Marketers value a good click-through rate. But today, there is a valuable zero-click rank that gets you brand impressions instead of a visit to your website. Today, Mordy discusses the overlap between SEO and brand marketing.
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Part 4Overlap between SEO & Social Media — Mordy Oberstein // SEMRush
Mordy Oberstein, Head of Communications at SEMrush, continues the conversation on how to grow your business without reliance on paid media. Organic growth isn’t just about SEO. Social media has a huge role in your organic growth strategy. Today, Mordy talks about the overlap between social media and SEO.
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Part 5Is your SEO working? — Mordy Oberstein // SEMRush
Mordy Oberstein, Head of Communications at SEMrush, wraps up Organic Growth week discussing organic growth. Being able to evaluate success is an important part of your business strategy. But organic growth can be difficult to track. Today, Mordy explains how you understand if your SEO and your organic growth channels are actually working.
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