Overlap between Brand & SEO — Mordy Oberstein // SEMRush
- Part 1Why marketers a re-prioritizing organic growth
- Part 2What data you need to set your SEO strategy — Mordy Oberstein // SEMRush
- Part 3 Overlap between Brand & SEO — Mordy Oberstein // SEMRush
- Part 4Overlap between SEO & Social Media — Mordy Oberstein // SEMRush
- Part 5Is your SEO working? — Mordy Oberstein // SEMRush
Show Notes
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02:05The relationship between brand and SEOYou can rank organically for highly competitive keywords. The big brands got there by building their brand reputation with search engines through SEO over time.
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05:50ZeroWith the zero-click approach, Google is fulfilling the purpose of giving the user exactly what they want. So make sure you create content that answers specific questions.
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10:00The value in zeroThis can still count as a brand impression because youre ranking high on the first page. Topical relevance is the first step to getting Google to trust you.
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13:03The overlap between brand and SEORanking from a brand perspective is still a valuable place to be at. This means that Google trusts you and it sets you up for those click opportunities.
Quotes
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"Thinking about your website from a brand perspective keeps you honest. It keeps you on a trajectory that makes sense for your site and for your users and for everybody's health." - Mordy Oberstein, Head Of Communications, SEMrush
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"Our content is our brand because search engines are doing the same thing as users are. They're looking at your site. They're profiling your site..." - Mordy Oberstein, Head Of Communications, SEMrush
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"The only way you're going to offer that original specific content is by focusing on a brand kind of perspective as a brand, are we offering something of value as a brand?" - Mordy Oberstein, Head Of Communications, SEMrush
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“Whereas 10 years ago, you wrote for search engines and you wrote for users. Now you're writing for users and search engines at the same time.” - Mordy Oberstein, Head Of Communications, SEMrush
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“That zero click placement is a good signal. It might not have value for that specific keyword. but that means Google likes you. And that's incredibly important in SEO.” - Benjamin Shapiro, Host, MarTech podcast
- Part 1Why marketers a re-prioritizing organic growth
- Part 2What data you need to set your SEO strategy — Mordy Oberstein // SEMRush
- Part 3 Overlap between Brand & SEO — Mordy Oberstein // SEMRush
- Part 4Overlap between SEO & Social Media — Mordy Oberstein // SEMRush
- Part 5Is your SEO working? — Mordy Oberstein // SEMRush
Up Next:
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Part 1Why marketers a re-prioritizing organic growth
Mordy Oberstein, head of Communications at SEMrush joins us for Organic Growth Week. Can you really grow your business without reliance on paid media? We’ve all heard the reviews that organic is so much better than PPC. So today, Mordy explains why marketers need to reprioritize organic growth.
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Part 2What data you need to set your SEO strategy — Mordy Oberstein // SEMRush
Head of Communications at SEMrush, Mordy Oberstein, discusses how you can grow your business without reliance on paid media. When thinking about developing your SEO strategy, the first thing that comes to mind is data. And you want to get quality data from a reliable source. Today, Mordy talks about what data you need to set your SEO strategy.
Play Podcast -
Part 3Overlap between Brand & SEO — Mordy Oberstein // SEMRush
Head of Communications at SEMrush, Mordy Oberstein, talks about growing your business without reliance on paid media. Marketers value a good click-through rate. But today, there is a valuable zero-click rank that gets you brand impressions instead of a visit to your website. Today, Mordy discusses the overlap between SEO and brand marketing.
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Part 4Overlap between SEO & Social Media — Mordy Oberstein // SEMRush
Mordy Oberstein, Head of Communications at SEMrush, continues the conversation on how to grow your business without reliance on paid media. Organic growth isn’t just about SEO. Social media has a huge role in your organic growth strategy. Today, Mordy talks about the overlap between social media and SEO.
Play Podcast -
Part 5Is your SEO working? — Mordy Oberstein // SEMRush
Mordy Oberstein, Head of Communications at SEMrush, wraps up Organic Growth week discussing organic growth. Being able to evaluate success is an important part of your business strategy. But organic growth can be difficult to track. Today, Mordy explains how you understand if your SEO and your organic growth channels are actually working.
Play Podcast
