LISTEN IN A POD APP
Filters
Ross Andrew Paquette | Maropost
Unifying ecommerce and retail data — Ross Andrew Paquette // Maropost
Ross Andrew Paquette, Chairman and CEO at Maropost, talks about optimizing your eCommerce business. While eCommerce was at an all-time high during COVID, now that the restrictions have eased, customers are returning to retail stores. As a result, businesses need to unify their eCommerce and retail data to gain a complete understanding of their customer…
Play PodcastRoss Andrew Paquette | Maropost
Optimizing in a changing economy — Ross Andrew Paquette // Maropost
Ross Andrew Paquette, Chairman and CEO at Maropost, talks about optimizing your eCommerce business. As the world transitions away from the pandemic, the economy is facing a decline despite the previous success experienced by eCommerce companies. In response, eCommerce companies must adapt their strategies to not only maintain their current success but also to continue…
Play PodcastSeiyonne Suriyakumar | Superhuman
How Superhuman is expanding from PLG into PLS — Seiyonne Suriyakumar // Superhuman
Seiyonne Suriyakumar, Head of Marketing at Superhuman, talks about identifying personas that will convert into loyal customers. Traditionally, marketers have focused on looking at the activity of a prospect or lead before they get into the product, but that’s only half of the equation. Instead, Superhuman looks at people within the product and uses that…
Play PodcastSeiyonne Suriyakumar | Superhuman
How Superhuman created its loyal fanbase — Seiyonne Suriyakumar // Superhuman
Seiyonne Suriyakumar, Head of Marketing at Superhuman, talks about identifying personas that will convert into loyal customers. The idea of building an email tool to improve the established email experience is intimidating, but Superhuman's open and excited approach created an intriguing story. Seven-plus years later, Superhuman has built a dedicated fan base and become a…
Play PodcastMike Wiston | mowPod
Using Programmatic to build podcast communities — Mike Wiston // mowMedia | mowPod
Mike Wiston, CEO of mowPod, examines whether people should be paying to have downloads of their podcast. Despite the potential for success, audio advertising is often underutilized in the podcast industry due to its complex nature. However, companies like mowPod are making it easier for podcasters to leverage programmatic advertising for podcast growth. Today, Mike…
Play PodcastMike Wiston | mowPod
Should pay for podcast downloads? — Mike Wiston // mowMedia | mowPod
Mike Wiston, CEO of mowPod, examines whether people should be paying to have downloads of their podcast. Paying for podcast downloads can be an effective strategy for reaching specific goals, such as monetization or meeting network requirements. However, without a clear goal in mind, paying for podcast downloads will only result in short-term spikes rather…
Play PodcastPaula Thomas | Let's Talk Loyalty
Web 3.0’s role in loyalty marketing — Paula Thomas // Let’s Talk Loyalty
Paula Thomas, Founder of Let’s Talk Loyalty, dives into what customer loyalty looks like in a post-pandemic world. Whether it’s Bitcoin or NFTs, Web3 technologies and solutions are getting attention from marketers and they’re finding creative ways to integrate them into their loyalty programs. While Web3 technologies aren’t expected to replace loyalty programs anytime soon,…
Play PodcastPaula Thomas | Let's Talk Loyalty
Content’s Role in Loyalty Marketing — Paula Thomas // Let’s Talk Loyalty
Paula Thomas, Founder of Let’s Talk Loyalty, dives into what customer loyalty looks like in a post-pandemic world. In today’s post-pandemic world, many brands are realizing that there aren’t as many customers out there, so they can’t afford to lose the ones they have. By incentivizing their content, they can build loyalty with existing customers,…
Play PodcastTom Hunt | Fame
Leveraging freelancers to scale a bootstrapped business — Tom Hunt // Fame
Tom Hunt, Founder and CEO of Fame, talks about growing and monetizing a podcast. As a startup with limited budget, getting the best bang for your buck requires some creativity. Cultivate meaningful relationships with freelancers to improve employee churn rates and assure your access to the global talent pool. Today, Tom discusses leveraging freelancers to…
Play PodcastTom Hunt | Fame
Growing a podcast monetization company — Tom Hunt // Fame
Tom Hunt, Founder and CEO of Fame, talks about growing and monetizing a podcast. Podcasts are certainly proving to be one of the best ways to expand your business’ reach while leveraging the reach of industry leaders. For B2B businesses, adding podcasts to your marketing portfolio not only helps with the cultivation of a targeted…
Play PodcastAbout Topic: Growth Marketing
Sponsors of the MarTech Podcast
