MarTech Podcast ™
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Recent MarTech Podcast Episodes
Katherine Melchior Ray | Globe Ally
How to create value for foreign consumers; balancing global and local priorities; domestic benefits of a global mindset
Katherine Melchior Ray, author of "Brand Global, Adapt Local," shares insights on how to make your marketing campaigns culturally intelligent and relevant across borders. She explains the necessity of balancing global branding with local adaptation to avoid costly missteps and build consumer trust. In an engaging discussion, Katherine highlights successful strategies from brands like Samsung…
Play PodcastSarah McConnell | Qualified
How AI Is Fundamentally Changing Demand Generation
Sarah McConnell, VP of Demand Generation at Qualified, discusses the transformative role of AI in demand generation. The conversation traverses the evolution from manual processes to AI-driven strategies and the implications of AI replacing traditional SDR roles. Insights are shared on how AI SDRs are onboarded, managed, and evaluated for quality and effectiveness. The dialogue…
Play PodcastDavid Burnand | Staffbase
Are your marketing team comms broken?
David Burnand, the Chief Marketing and Communications Officer at Staffbase, delves into the critical relationship between internal and external marketing communications. Burnand shares insights into how effective team alignment and clear narratives within an organization can significantly boost marketing effectiveness. He offers practical strategies for utilizing managers as vital communication channels and leveraging technology to…
Play PodcastScott Brinker | HubSpot / chiefmartec.com
Changes in the MarTech Landscape
Scott Brinker, VP of Platform Ecosystems at HubSpot, explores the rapid evolution of the Martech landscape with surprising insights on how AI is transforming vendor options. Discover how the industry's exponential growth, driven by technological advancements and AI, poses challenges and opportunities for marketers. Gain a deeper understanding of how to navigate this expanding technological…
Play PodcastJay Schwedelson | SubjectLine.com
How to increase email response rates
Jay Schwedelson, the founder of SubjectLine.com, delves into the art of email marketing, emphasizing the balance between frequency and relevancy in creating compelling content. He shares insights on crafting captivating subject lines that genuinely engage readers, highlighting the importance of personalizing content to resonate with recipients. Jay also discusses the power and potential of pop-ups…
Play PodcastJeff Nelder | Employer-Funded Financial Aid Inc.
Purpose-based brand definition & strategy
Jeff Nelder, Chief Purpose Officer at Employer Funded Financial Aid Inc., delves into the significance of purpose-based brand strategy. He explores the essence of aligning a company's mission with its purpose, emphasizing how intentionality and authenticity can forge trust and drive brand success. Jeff provides insights on how stakeholders can benefit from a clearly defined…
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About our host
Benjamin shapiro
Benjamin Shapiro is the producer & host of the MarTech podcast.
He is the founder of I Hear Everything, podcast production, growth and monetization company. He is also a brand development & marketing strategy consultant, that specializes in helping growth-stage companies understand how to identify the overlap between corporate identity & customer needs to build an effective marketing strategy.
Prior to his current role, Benjamin left a successful career in business development at eBay to become an entrepreneur that has run a bootstrapped startup, multiple marketing teams at early-stage VC-backed companies, & an independent consulting & content business.
