MarTech Podcast ™
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Recent MarTech Podcast Episodes
Rob Freedman | EZO
Is Product, Sales, or Marketing- led Growth right for you?
Rob Freeman, VP of Marketing at EZO, delves into the nuances of various growth strategies, including product-led, marketing-led, and sales-led growth. He shares insights on how to determine the right growth model for your company by considering factors like product complexity, sales cycle length, and customer needs. Discover practical examples and strategies to help align…
Play PodcastDavid Edelman | Harvard Business School
The history of personalization
David Edelman, senior lecturer at Harvard Business School, takes us through the history of personalization in marketing, starting from the early days of direct mail to today's AI-driven strategies. He explains how channels have evolved and discusses the importance of moving from merely targeting customers to enhancing their overall experience. Learn how companies can gather…
Play PodcastScott Harkey | Harkey Group
The art & science behind billboards
Scott Harkey, Founder and CEO of the Harkey Group, delves into the evolution and effectiveness of out-of-home advertising. Learn about how modern technology is transforming billboard marketing into a more targeted, data-driven approach. Scott also shares his insights on creative strategies, measuring impact, and the power of billboards as media multipliers.
Play PodcastDaniel Saks | Landbase
How Agentic AI will transform sales & marketing
Daniel Saks, Co-founder and CEO of Landbase, delves into the transformative impact of agentic AI on marketing. Discover how agentic AI moves beyond traditional AI by taking independent actions to streamline and optimize sales and marketing workflows. Daniel also shares intriguing insights on the revival of old-school marketing channels and the future balance between creativity…
Play PodcastJerry Touslee | Business Wire
PR’s Role in Marketing
Jerry Touslee, head of marketing at BusinessWire, delves into the evolving role of PR in modern marketing. Discover how integrating a human touch and collaborative efforts is key to developing trust and extending brand reach. Touslee also shares strategies for leveraging earned media and aligning PR with other marketing tactics for amplified results.
Play PodcastVal Riley | Unbounce
Unbounce’s Acquisition of Insightly
Val Riley, the VP of Marketing and Strategy at Unbounce, delves into the intriguing story behind Unbounce's acquisition of Insightly and its strategic implications. She discusses how this merger transforms the capabilities of landing pages by integrating comprehensive CRM data, paving the way for end-to-end conversion tracking and customized customer experiences. Val also shares insights…
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About our host
Benjamin shapiro
Benjamin Shapiro is the producer & host of the MarTech podcast.
He is the founder of I Hear Everything, podcast production, growth and monetization company. He is also a brand development & marketing strategy consultant, that specializes in helping growth-stage companies understand how to identify the overlap between corporate identity & customer needs to build an effective marketing strategy.
Prior to his current role, Benjamin left a successful career in business development at eBay to become an entrepreneur that has run a bootstrapped startup, multiple marketing teams at early-stage VC-backed companies, & an independent consulting & content business.
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