Unifying ecommerce and retail data — Ross Andrew Paquette // Maropost

Show Notes

• 02:16
  Navigating shifting marketing channels

  Ultimately, theres been a lack of new channels from a customer acquisition or revenue growth perspective. However, the most successful eCommerce companies are anticipating whats coming next as the platforms and channels continue to evolve and become more efficient.
• 04:09
  The resurgence of retail in a post COVID economy

  The COVID-19 pandemic caused a surge in eCommerce, but there has been a resurgence in retail as people are able to shop in person again. Some businesses that were primarily eCommerce have now opened one or two physical stores.
• 05:31
  The challenges of unifying eCommerce and retail data

  Storing customer and transaction data in a single system is challenging due to a limited number of true online and offline platforms. With automated checkout and mobile payment becoming more prominent, businesses must invest in tools that can provide both types of data.
• 08:48
  The shift toward a checkout less process

  For the average retailer, the checkout-less process will likely involve using an app to scan products and subsequently charge the customer's credit card. It is unlikely that these solutions will use advanced technologies such as facial recognition or weight sensors like Amazon Go.
• 10:06
  Addressing the challenge of theft in automated self checkout

  Customers can avoid the checkout process by using an app to purchase items and remove the tags themselves before leaving the store. Retailers are factoring in the cost of theft, and Amazon has reported cost savings of up to 200% from Amazon Go.
• 11:10
  Other ways companies are unifying their eCommerce and retail data

  Some mid-market eCommerce companies and retailers have their analytics platform and email marketing automation plugged into a data warehouse. However, that option is expensive and not scalable for smaller businesses.
• 12:16
  Maroposts mission to streamline eCommerce operations and marketing efforts

  Maroposts goal is to create a command center for eCommerce businesses that removes a lot of human capital costs from daily operations. It aims to allow businesses to focus on marketing channels with the highest ROI, withstand economic trials, and support commercial growth.
• 13:51
  Finding the right partner for a lean business setup

  Its important to find the right partner by setting up your business as lean as possible. This will enable you to face the difficulties that businesses are going through, especially in this current economic climate.