AI’s role in finding the right influencers — Ismael El-Qudsi // SocialPubli
- Part 1Is AI the Next Frontier of Influencer Marketing? — Ismael El-Qudsi // SocialPubli
- Part 2 AI’s role in finding the right influencers — Ismael El-Qudsi // SocialPubli
Show Notes
Quotes
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"With the advent of AI, we're seeing instances where influencer content isn't even created by the influencers themselves but by automated bots. Brands must be cautious about potential negative impacts and misinformation." - Ismael El-Qudsi
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"Virtual influencers attract brands due to the control they offer over creative aspects and the speed of content production. There's potential to save costs since virtual influencers do not require payment." - Ismael El-Qudsi
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"If an influencer's follower database grows more than 20% in a month, it could be two things, you have appeared on CNN, or you are buying followers. 99.9% of the time, you are buying followers." - Ismael El-Qudsi
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"The main problem that influencer marketing is facing is that too many people are buying followers or using bots. With $20, you can buy 1000 friends or 2000 friends." - Ismael El-Qudsi
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"We focus on micro-influencers in our campaigns, sometimes involving around 1000 of them. Relying solely on one or two influencers often doesn't yield significant results." - Ismael El-Qudsi
- Part 1Is AI the Next Frontier of Influencer Marketing? — Ismael El-Qudsi // SocialPubli
- Part 2 AI’s role in finding the right influencers — Ismael El-Qudsi // SocialPubli
Up Next:
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Part 1Is AI the Next Frontier of Influencer Marketing? — Ismael El-Qudsi // SocialPubli
Ismael El-Qudsi, Co-founder and CEO of SocialPubli, explores AI for influencer marketing. AI has revolutionized influencer marketing by empowering brands to identify the ideal influencers and enhance campaigns through extensive data analysis. However, the current level of AI's capabilities raises concerns about its readiness to autonomously manage influencer marketing campaigns. Today, Ismael discusses whether AI is the next frontier of influencer marketing.
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Part 2AI’s role in finding the right influencers — Ismael El-Qudsi // SocialPubli
Ismael El-Qudsi, Co-founder and CEO of SocialPubli, explores AI for influencer marketing. Influencer marketing’s main issue today is the prevalence of people buying followers or using bots. Fortunately, AI can detect potential fraud within influencer metrics, such as fake followers or inflated engagement rates, helping brands avoid collaborations with influencers who may not deliver genuine results. Today, Ismael discusses artificial intelligence's role in finding the right influencers
