Why marketers a re-prioritizing organic growth
- Part 1 Why marketers a re-prioritizing organic growth
- Part 2What data you need to set your SEO strategy — Mordy Oberstein // SEMRush
- Part 3Overlap between Brand & SEO — Mordy Oberstein // SEMRush
- Part 4Overlap between SEO & Social Media — Mordy Oberstein // SEMRush
- Part 5Is your SEO working? — Mordy Oberstein // SEMRush
Show Notes
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02:40Why marketers are choosing SEO over paid resultsPaid results do give you what you want right away. But more marketers are starting to understand the long-term benefits of organic results and how to rank organically.
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04:41Benefits or organic GrowthPPC only allows you to focus on the quick conversion. But organic growth builds your brand reputation and customer relationships, too.
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06:54Cultivating your organic growth strategiesStart working on organic growth as soon as possible. This gives you the time to build and nurture a connection with your audience.
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09:43Organic Growth VS PPCNurturing organic growth sets you up for continuous rewards through customer advocacy and brand loyalty. But some areas just require PPC to get you that specific result.
Quotes
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"There's an inherent connection between a website and the search engine, as opposed to a website and social media." - Mordy Oberstein, Head Of Communications, SEMrush
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"The environment for growing organically is not that much of an uphill battle relative to what it might have seemed like in the past." - Mordy Oberstein, Head Of Communications, SEMrush
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"When you're running a PPC campaign, you're worried about getting your conversion. When you're working organically, you're very much focused on building the website..." - Mordy Oberstein, Head Of Communications, SEMrush
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“I would equate PPC to crack you, take a hit. You feel great. It's wonderful, but then you're done.” - Mordy Oberstein, Head Of Communications, SEMrush
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“The best strongest businesses, the ones with the best bottom line, are built on organic growth... There's a blend of paid, but strong organic growth.” - Benjamin Shapiro, Host, MarTech podcast
- Part 1 Why marketers a re-prioritizing organic growth
- Part 2What data you need to set your SEO strategy — Mordy Oberstein // SEMRush
- Part 3Overlap between Brand & SEO — Mordy Oberstein // SEMRush
- Part 4Overlap between SEO & Social Media — Mordy Oberstein // SEMRush
- Part 5Is your SEO working? — Mordy Oberstein // SEMRush
Up Next:
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Part 1Why marketers a re-prioritizing organic growth
Mordy Oberstein, head of Communications at SEMrush joins us for Organic Growth Week. Can you really grow your business without reliance on paid media? We’ve all heard the reviews that organic is so much better than PPC. So today, Mordy explains why marketers need to reprioritize organic growth.
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Part 2What data you need to set your SEO strategy — Mordy Oberstein // SEMRush
Head of Communications at SEMrush, Mordy Oberstein, discusses how you can grow your business without reliance on paid media. When thinking about developing your SEO strategy, the first thing that comes to mind is data. And you want to get quality data from a reliable source. Today, Mordy talks about what data you need to set your SEO strategy.
Play Podcast -
Part 3Overlap between Brand & SEO — Mordy Oberstein // SEMRush
Head of Communications at SEMrush, Mordy Oberstein, talks about growing your business without reliance on paid media. Marketers value a good click-through rate. But today, there is a valuable zero-click rank that gets you brand impressions instead of a visit to your website. Today, Mordy discusses the overlap between SEO and brand marketing.
Play Podcast -
Part 4Overlap between SEO & Social Media — Mordy Oberstein // SEMRush
Mordy Oberstein, Head of Communications at SEMrush, continues the conversation on how to grow your business without reliance on paid media. Organic growth isn’t just about SEO. Social media has a huge role in your organic growth strategy. Today, Mordy talks about the overlap between social media and SEO.
Play Podcast -
Part 5Is your SEO working? — Mordy Oberstein // SEMRush
Mordy Oberstein, Head of Communications at SEMrush, wraps up Organic Growth week discussing organic growth. Being able to evaluate success is an important part of your business strategy. But organic growth can be difficult to track. Today, Mordy explains how you understand if your SEO and your organic growth channels are actually working.
Play Podcast
