Is your SEO working? — Mordy Oberstein // SEMRush
- Part 1Why marketers a re-prioritizing organic growth
- Part 2What data you need to set your SEO strategy — Mordy Oberstein // SEMRush
- Part 3Overlap between Brand & SEO — Mordy Oberstein // SEMRush
- Part 4Overlap between SEO & Social Media — Mordy Oberstein // SEMRush
- Part 5 Is your SEO working? — Mordy Oberstein // SEMRush
Show Notes
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02:22Evaluating your organic growth strategiesThis will vary depending on your business. It all boils down to prioritizing and managing the different elements for the best results.
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05:24The SEO ValueThink about the overall health of your online presence. Are you ranking for the right words, and getting crawled? The aim is to be visible.
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08:27Evaluating success when youre not just focused on SEOWhen people do more navigational searches for your brand, it means youve built up your brand reputation. That means people already know who you are.
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10:25How to attribute success with organic growthDont approach organic growth looking for direct attribution. Its more about building peoples trust in your brand and spreading awareness.
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13:54Tracking organic growth VS PPCIts easier to directly track PPC. But while organic growth isnt always easy to track, theres a lot of long term benefit from it throughout your metrics.
Quotes
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"So ranking can be a false metric. Ranking is a medium to bring in traffic. Now traffic is also a false metric, unless you want to show traffic numbers." - Mordy Oberstein, Head Of Communications, SEMrush
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"When you're building up organic social, one of the things that will inevitably happen is people will search for you by brand name on Google." - Mordy Oberstein, Head Of Communications, SEMrush
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"When you grow organically, you have more clout, you have more weight, you have more influence. And that opens up a whole lot of new doors and new possibilities." - Mordy Oberstein, Head Of Communications, SEMrush
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“If you're looking for direct attribution, I think that's the wrong way to think about organic...” - Mordy Oberstein, Head Of Communications, SEMrush
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“Think about your life. 99.9% of your decisions are intuitive. Don't be uncomfortable with intuition.” - Mordy Oberstein, Head Of Communications, SEMrush
- Part 1Why marketers a re-prioritizing organic growth
- Part 2What data you need to set your SEO strategy — Mordy Oberstein // SEMRush
- Part 3Overlap between Brand & SEO — Mordy Oberstein // SEMRush
- Part 4Overlap between SEO & Social Media — Mordy Oberstein // SEMRush
- Part 5 Is your SEO working? — Mordy Oberstein // SEMRush
Up Next:
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Part 1Why marketers a re-prioritizing organic growth
Mordy Oberstein, head of Communications at SEMrush joins us for Organic Growth Week. Can you really grow your business without reliance on paid media? We’ve all heard the reviews that organic is so much better than PPC. So today, Mordy explains why marketers need to reprioritize organic growth.
Play Podcast -
Part 2What data you need to set your SEO strategy — Mordy Oberstein // SEMRush
Head of Communications at SEMrush, Mordy Oberstein, discusses how you can grow your business without reliance on paid media. When thinking about developing your SEO strategy, the first thing that comes to mind is data. And you want to get quality data from a reliable source. Today, Mordy talks about what data you need to set your SEO strategy.
Play Podcast -
Part 3Overlap between Brand & SEO — Mordy Oberstein // SEMRush
Head of Communications at SEMrush, Mordy Oberstein, talks about growing your business without reliance on paid media. Marketers value a good click-through rate. But today, there is a valuable zero-click rank that gets you brand impressions instead of a visit to your website. Today, Mordy discusses the overlap between SEO and brand marketing.
Play Podcast -
Part 4Overlap between SEO & Social Media — Mordy Oberstein // SEMRush
Mordy Oberstein, Head of Communications at SEMrush, continues the conversation on how to grow your business without reliance on paid media. Organic growth isn’t just about SEO. Social media has a huge role in your organic growth strategy. Today, Mordy talks about the overlap between social media and SEO.
Play Podcast -
Part 5Is your SEO working? — Mordy Oberstein // SEMRush
Mordy Oberstein, Head of Communications at SEMrush, wraps up Organic Growth week discussing organic growth. Being able to evaluate success is an important part of your business strategy. But organic growth can be difficult to track. Today, Mordy explains how you understand if your SEO and your organic growth channels are actually working.
