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Kate Adams | Validity
The Wild West of Email Marketing — Kate Adams // Validity
Kate Adams, SVP of Marketing at Validity, talks about the wild and wonderful world of email marketing. During the pandemic, channels such as in-person events, and in-store shopping were brought to a standstill, and marketers had to make up for that revenue shortfall with email marketing. However, just sending a million emails for the sake…
Play PodcastIain S. Thomas | What Makes Us Human
How ChatGPT revolutionizes culture — Iain S. Thomas // What Makes Us Human
Iain S. Thomas, Author of ‘I Wrote This for You’, talks about the phenomenal rise of ChatGPT and artificial intelligence. Over the last few weeks, ChatGPT has been making headlines for the way it is revolutionizing the content creation process. However, many fear that it will have a detrimental impact on the creative community and…
Play PodcastLomit Patel | Tynker
Do’s & Don’t when marketing to kids — Lomit Patel // Tynker
Lomit Patel, Chief Growth Officer at Tynker, looks into the use of technology and how it impacts our kids. When marketing to minors, several things have to be taken into consideration such as data collection, use, and storage. Unlike other companies, Tynker is determined to be COPPA compliant and doesn’t track or sell the data…
Play PodcastPeter Voss | Aigo.ai
Chatbots Revolutionizing Enterprise Digital Assistants — Peter Voss // Aigo.ai
Peter Voss, Founder, CEO, and Chief Scientist at Aigo.ai, talks about making software intelligent. In a world of Siris and Alexas, most of us are familiar with the power and limitations of the first and second waves of AI. Now that we’re in the third wave, chatbots have evolved beyond simple rule-based interactions and are…
Play PodcastJuan Mendoza | The MarTech Weekly
What the Hell Happened to the Tech Industry? — Juan Mendoza // The MarTech Weekly
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's MarTech news. The martech industry is facing a downturn with companies like Salesforce resorting to layoffs and downsizing their expenditure, partly due to the impact of the COVID-19 pandemic. Likewise, marketers are returning to fundamentals like CRM and marketing automation to drive…
Play PodcastJuan Mendoza | The MarTech Weekly
What the Hell Happened to the Tech Industry? — Juan Mendoza // The MarTech Weekly (copy)
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's MarTech news. The martech industry is facing a downturn with companies like Salesforce resorting to layoffs and downsizing their expenditure, partly due to the impact of the COVID-19 pandemic. Likewise, marketers are returning to fundamentals like CRM and marketing automation to drive…
Play PodcastMike Wiston | mowPod
Should pay for podcast downloads? — Mike Wiston // mowMedia | mowPod
Mike Wiston, CEO of mowPod, examines whether people should be paying to have downloads of their podcast. Paying for podcast downloads can be an effective strategy for reaching specific goals, such as monetization or meeting network requirements. However, without a clear goal in mind, paying for podcast downloads will only result in short-term spikes rather…
Play PodcastRandy Frisch | Uberflip
Avoiding the go-to-market trap — Randy Frisch // Uberflip
Randy Frisch, Chief Evangelist, Co-Founder, and President of Uberflip, talks about how your company can avoid falling into a promotional trap. Consumers today have come to expect personalization when dealing with businesses, but if you don’t have the right content to solve their problems, they’ll move on to the next website. Content marketing’s biggest issue…
Play PodcastDimitris Maniatis | Upstream
Why RCS messaging is a necessity — Dimitris Maniatis // Upstream
Dimitris Maniatis, CEO of Upstream, looks into different forms of communication in marketing. Email, which often has a low open rate, is subject to spam filters and other challenges. On the other hand, RCS messaging allows for more personalized and interactive experiences within the messaging app, leading to higher conversion rates and better campaign performance.…
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