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Juan Mendoza | The MarTech Weekly
Why I decided to give Juan the MarTech Newsletters — Juan Mendoza // The MarTech Weekly
Juan Mendoza, Founder and Editor of The Martech Weekly, talks about this month's MarTech news. Unlike a lot of different industries, the martech space is highly collaborative across companies and online communities. When the Martech Podcast was looking to overhaul their newsletter, they looked no further than Juan Mendoza, the newsletter guy, to try to…
Play PodcastDustin Howes | Performance Marketing Magic, LLC
Pillars of affiliate marketing
Dustin Howes, Owner of Performance Marketing Magic LLC, talks about the pillars of affiliate marketing. Affiliate marketing has come a long way from its earlier days of dodgy tactics to become a channel that is one of the favorites of many companies today. However, the mistake a lot of companies make is expecting the program…
Play PodcastNeil Heckman | breakfast consulting
The changing role of the executive CMO — Neil Heckman // breakfast consulting
Neil Heckman, Founder of Breakfast Consulting, discusses the evolution of the executive CMO role. Ideally, the role of a CMO is to be the voice of the brand they’re representing and to essentially get the brand out there. However, at different stages of a company's growth, different skill sets are needed and that has led…
Play PodcastSteve Ohanians | WebEnertia
Ranking the top Tech websites — Steve Ohanians // WebEnertia
Steve Ohanians, CEO and Co-Founder of WebEnertia, talks about some emerging B2B trends. It’s easy for us to assume that fortune 500 companies have it all figured out when it comes to designing websites that convert well. However, B2B tech websites require that you understand who your customer is and enable them to easily navigate…
Play PodcastHugo Loriot | fifty-five
Google Analytics 4 pandamonium — Hugo Loriot // fifty-five
Hugo Loriot, Partner at fifty-five, discusses changes in analytics and their impact on your martech stack. By the summer of 2023, Universal Analytics will stop collecting new user interaction data. Marketers and publishers who want continued access to new user interaction data need to migrate to Google Analytics 4, but they’ll also be gaining access…
Play PodcastGabrielle Heyman | Zynga
Inside Mobile Gaming Advertising — Gabrielle Heyman // Zynga
Gabrielle Heyman, Head of Global Brand Partnerships at Zynga, discusses why mobile is still the first and most important screen. There are many different players within gaming in general who partner with marketers. Furthermore, mobile games are a great platform for console game companies to advertise, but they aren’t taking advantage of those opportunities enough…
Play PodcastShane Hegde | Air
$100 million plan for building a unicorn in 24 months — Shane Hegde // Air
Shane Hegde, CEO of Air, discusses how marketing strategies can affect your company's valuation. As your company grows, it’s inevitable that your metrics will start to change. And, as companies look to scale their marketing activities, they’re going to have to make the shift towards organic marketing channels to ensure that spending remains minimal while…
Play PodcastBear Wade | Unify Creative Agency
5 steps to unify your marketing — Bear Wade // Unify Creative Agency
Bear Wade, CEO and Marketing Consultant at Unify Creative Agency, talks about automating awareness. In order to solidify your brand in the minds of your customers and prospects, your marketing and branding must be consistent. However, what cannot be ignored is the necessity of adapting your marketing efforts to different marketing channels while maintaining that…
Play PodcastErik Huberman | Hawke Media
The Hawke Method of Marketing — Erik Huberman // Hawke Media
Erik Huberman, CEO of Hawke Media, discusses the principles of effective marketing. Great marketing doesn’t happen overnight and a lot of it boils down to understanding the principles of modern marketing. In his book, The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar, Erik covers a variety of ways marketers…
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