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Allie Kelly | Intentsify
Why marketing needs a data shift — Allie Kelly // Intentsify
Allie Kelly, CMO at Intensify, explores the state of AI in marketing. The rise of generative AI and ABM strategies demands better, actionable data. The challenge for marketers is distilling meaningful insights from vast, disparate data sets to create a comprehensive view of the buyer journey and deliver personalized experiences. Today, Allie discusses why marketing…
Play PodcastKaren Budell | Totango
Why Chief Customer Officers sit next to CMOs — Karen Budell // Totango
Karen Budell, CMO at Totango, explores C-suite partnerships and laying the foundation for CMO success. For far too long in marketing, we've focused on customer acquisition at the cost of our existing customer base. Yet, collaboration between marketing and customer success presents an opportunity to retain customers and maximize their lifetime value, fostering growth from…
Play PodcastAnalisa Goodin | Catch+Release
AI’s impact on content licensing — Analisa Goodin // Catch+Release
Analisa Goodin, Founder and CEO of Catch+Release, delves into AI's impact on the content creator economy. AI-generated content faces challenges in advertising due to both unclear copyright laws and its inability to convey authentic human emotion. Alternatively, content licensing allows marketers to use content created by real people, enabling scale at the speed of culture.…
Play PodcastBrian McKenna | DMi Partners
Leveraging AI in email tools — Brian McKenna // DMi Partners
Brian McKenna, VP of CRM at DMi Partners, delves into artificial intelligence in email and database architecture. From optimizing send times to product feed recommendations based on subscriber data, AI is already an integral part of our email marketing efforts. However, the spotlight is on GPT tools, promising an automated content delivery system where AI…
Play PodcastChris Kelly | Upwave
Effective CTV ad targeting & measurement — Chris Kelly // Upwave
Chris Kelly, CEO of Upwave, explores CTV ad targeting and navigating today's marketing measurement challenges. CTV can be a valuable channel for B2B marketers, especially if they have a consumerized B2B approach or a large enough customer base to justify the investment. However, some B2B marketers tend to undervalue CTV investments because they primarily focus…
Play PodcastTed Moser | Prophet
Revitalizing your business through the right platforms — Ted Moser // Prophet
Ted Moser, Senior Partner at Prophet, delves into leveraging platforms for business revitalization and growth. While the choose journey is a well-known concept in marketing, the true linchpin for business revitalization lies in the use journey. Platforms play a crucial role by offering visibility into these journeys, empowering companies to not only grow customer lifetime…
Play PodcastDmitri Lisitski | Influ2
The future of MarTech & ABM — Dmitri Lisitski // Influ2
Dmitri Lisitski, Co-Founder and CEO at Influ2, delves into the future of ABM and account-based everything. As the industry matures, companies are realizing that no single platform can address all of the aspects of ABM. Increasingly, companies are using multiple platforms to solve different issues, indicating a trend toward specialized solutions like Influ2. Today, Dmitri…
Play PodcastChris Mahl | Pryon
Using AI to address knowledge friction — Chris Mahl // Pryon
Chris Mahl, President and COO at Pyron, explores addressing knowledge friction with AI. In today's digital age, the vast wealth of information within organizations often remains out of reach, causing a sense of frustration. This phenomenon, known as knowledge friction, represents the distance between what individuals need to know and their ability to access that…
Play PodcastJames Mawhinney | Media.com
Empowering Truth in the Digital Age — James Mawhinney // Media.com
James Mawhinney, Visionary, Investor, and Business Builder at Media.com, delves into truth in the digital age and online reputation management. Marketers are increasingly worried about brand safety and consumer trust in today's content. Misinformation is a rising concern, amplified by media and social networks focused on advertiser engagement and chaos for profit, compromising information integrity…
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