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Joe Perello | Props
Why brand-owned content is marketing’s new frontier
Traditional ads are failing while marketing budgets shrink. Joe Perello, CEO of Props, explains how to transform creator marketing into a measurable performance channel by hosting authentic content on your own website. His approach blends creator storytelling with paid social distribution, creating efficient retargeting pools that drive conversions while simultaneously improving performance across all marketing…
Play PodcastGraham Mudd | Anonym (a Mozilla company)
Mozilla’s Privacy-Friendly Ad Targeting
Privacy-friendly ad targeting is getting harder as cookies disappear. Graham Mudd, SVP of Product at Anonym (Mozilla), shares how privacy-preserving technologies can actually improve targeting results. Marketers can leverage first-party data using advanced machine learning techniques to find lookalike audiences without sharing customer data with ad platforms. This approach delivers approximately 30% better efficiency in…
Play PodcastJoyce Gordon | Amperity
Mastering AI Personalization with Customer Identity Data
AI personalization requires unified customer identity data. Joyce Gordon, Head of AI at Amperity, explains how brands are moving from broad segments to micro-segments using generative AI. She outlines the critical role of identity resolution in creating personalized experiences, demonstrates how Model Context Protocol (MCP) servers enable data integration across systems, and shares practical frameworks…
Play PodcastGreg Kihlström | The Agile Brand
How to operationalize marketing technology using agile approaches
Most marketers use less than half their MarTech stack's capabilities. Greg Kihlström, principal of The Agile Brand, shares how to apply Agile methodologies to maximize technology investments. His approach includes working in two-week sprints to test hypotheses, creating cross-functional squads that break down departmental silos, and measuring success through time-to-value metrics rather than just planning…
Play PodcastKevan Yalowitz | Accenture
The $750 billion AI advertising opportunity
AI is transforming the $750 billion advertising landscape. Kevan Yalowitz, Senior Managing Director at Accenture, explains how generative AI is revolutionizing creative production, audience targeting, and content relevance for advertisers. He reveals how AI-powered tools are enabling smaller businesses to produce high-quality creative at scale, discusses the shifting balance of power between platforms and advertisers,…
Play PodcastNadia Davis | CaliberMind
Why ABM strategies often fall short and how to fix them
ABM strategies often fail due to poor measurement and data unification. Nadia Davis, VP of Marketing at CaliberMind, shares her expertise in building effective account-based marketing frameworks from scratch in SMB organizations. She explains how to transform failing ABM programs by aligning sales and marketing KPIs, evolving metrics from reach to revenue over time, and…
Play PodcastTom Chavez | SuperSet
How AI orchestration will shape the next wave of software innovation
The AI arms race is a head fake. Tom Chavez, Founding General Partner at super{set}, shares his expertise as a serial entrepreneur who has built companies acquired by Salesforce and Microsoft. He explains how marketers can leverage synthetic data to maximize efficiency with smaller, high-quality datasets rather than massive volumes of dirty information. Tom also…
Play PodcastMatthew McGrory | Arwen
AI-Led Social: Going from listening to interaction
Social media requires interaction, not just monitoring. Matthew McGrory, CEO of Arwen.AI, explains how AI transforms social channels into conversation hubs by identifying buying signals and automating personalized responses. He demonstrates how retrieval augmented generation can craft brand-appropriate replies while maintaining human oversight, and reveals why positive engagement is now being algorithmically prioritized across major…
Play PodcastNataly Kelly | Zappi
How to encode your brand voice into AI tools
Encoding brand voice into AI tools requires strategic planning. Nataly Kelly, CMO of Zappi, shares her methodology for maintaining authentic brand identity across AI-generated content. She demonstrates how to document brand values, create detailed style guides with specific examples, and continuously train AI tools through iterative feedback loops to ensure consistent voice across all marketing…
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