Why does Tech Intelligence matter for B2B brands? — Elizabeth Cholawsky // HG Insights

Quotes

• “HG Insights produce information about a company’s technology. We can tell you a company’s technology profile which includes technology installation both hardware and software, technology spend and the contracts that come and go about that. That gets sold into companies that are trying to market their technical product to any company in the world.” - Elizabeth “At the core, we’re a big data company. We began with 13 billion unstructured digital documents and over the course of the month, we process those documents through machine learning, natural language processing, rule-based algorithm and some AI techniques to determine the company and the technology.” - Elizabeth “Technology intelligence is important because at the heart every company is a technology company now. We can help with market sizing and when you need to know what your ideal customer looks like. As a marketer, you also need to prioritize your leads and do very specific prioritization and you can have a richer conversation with your prospect when you know their profile.” -  Elizabeth “I think one of the things that technology intelligence is great for, is understanding the technological sophistication of the person or company you’re talking to.” - Ben  “Essentially the need to understand the tech stack of the business is not new. Now with everything being digitized, we have the ability to process large amounts of data and be able to understand at scale what technology people are using.” - Ben “We’re different from most other providers because we go behind the firewall with all these documents and we can tell the internals of the company from how we’re processing the document. We’ve built up over a long time the ability to understand which documents are most important.” -  Elizabeth “With data science becoming more sophisticated, the ability to process an incredible amount of data across very broad sources is possible now and that leads to results that can be very finite but actually using human interaction is still a very important part of the process to make sure that you’re actually delivering quality data.” -  Elizabeth