Why permissioned consumer data > Retail Media — Brian Mandelbaum // Attain
- Part 1 Why permissioned consumer data > Retail Media — Brian Mandelbaum // Attain
- Part 2How to ethically collect targeted data — Brian Mandelbaum // Attain
Show Notes
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02:44Permissioned consumer data vs. traditional retail media data practices
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04:25The shift toward ethical data collection and transparency in marketing
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06:38The benefits of using permissioned consumer data in retail media strategies
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09:36Attain's role in unifying retail media data
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11:53Innovative use cases for commerce data in personalization and segmentation
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15:03The rise of data cleanrooms and data partnerships amidst privacy regulations
Quotes
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"With the advent of new privacy regulation, it's all about who has data and knowing the source of the data." - Brian Mandelbaum
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"Consumers know that their data is being used. And you might as well least tell them how it's being used at the forefront." - Brian Mandelbaum
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"You can use the retail media technology and the same data that is used to sell a bar of soap, or deodorant, to understand why consumers are buying breakfast or lunch or dinner at a quick service restaurant." - Brian Mandelbaum
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"With privacy regulations like GDPR, CCPA, and CPRA, marketers only really have two ways to use data. They're either collecting it on their own through clean rooms or partnering with data owners for enhanced strategies." - Brian Mandelbaum
- Part 1 Why permissioned consumer data > Retail Media — Brian Mandelbaum // Attain
- Part 2How to ethically collect targeted data — Brian Mandelbaum // Attain
Up Next:
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Part 1Why permissioned consumer data > Retail Media — Brian Mandelbaum // Attain
Brian Mandelbaum, CEO of Attain, explores leveraging permissioned consumer data and ethical targeted data collection. Consumers are increasingly becoming concerned about how their data is used by companies. Stringent privacy regulations like GDPR and CCPA have compelled businesses to prioritize obtaining explicit consent from consumers before collecting and using their data. Today, Brian discusses why permissioned consumer data is greater than retail media.
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Part 2How to ethically collect targeted data — Brian Mandelbaum // Attain
Brian Mandelbaum, CEO of Attain, explores leveraging permissioned consumer data and ethical targeted data collection. Privacy regulations can seem burdensome, but at their core, they're about getting permission from consumers, being clear about data use, and respecting opt-outs. But the ethical dilemma persists: why hide crucial details in privacy policies? Today, Brian discusses how to collect targeted consumer data ethically.
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