LISTEN IN A POD APP
Filters
Brian Mandelbaum | Attain
How to ethically collect targeted data — Brian Mandelbaum // Attain
Brian Mandelbaum, CEO of Attain, explores leveraging permissioned consumer data and ethical targeted data collection. Privacy regulations can seem burdensome, but at their core, they're about getting permission from consumers, being clear about data use, and respecting opt-outs. But the ethical dilemma persists: why hide crucial details in privacy policies? Today, Brian discusses how to…
Play PodcastBrian Mandelbaum | Attain
Why permissioned consumer data > Retail Media — Brian Mandelbaum // Attain
Brian Mandelbaum, CEO of Attain, explores leveraging permissioned consumer data and ethical targeted data collection. Consumers are increasingly becoming concerned about how their data is used by companies. Stringent privacy regulations like GDPR and CCPA have compelled businesses to prioritize obtaining explicit consent from consumers before collecting and using their data. Today, Brian discusses why…
Play PodcastKristina Prokop | Eyeota // Dun & Bradstreet
The New Identity Data Landscape — Kristina Prokop // Eyeota
Kristina Prokop, CEO and Co-Founder of Eyeota, and GM of Audience Solutions at Dun and Bradstreet, explores the dynamic global landscape of audience data and its impact on B2B businesses. Traditionally, identity data referred to basic information like names, addresses, and contact details, but it has since expanded to include digital identifiers like IP addresses.…
Play PodcastElizabeth Cholawsky | HG Insights
The Acquisition-to-Growth playbook — Elizabeth Cholawsky // HG Insights
Elizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. When it comes to growth, companies must strategically leverage various tools and approaches to stay competitive and thrive in a rapidly evolving market. Mergers and acquisitions (M&A) enable B2B companies to expand their market reach, diversify their offerings, and…
Play PodcastElizabeth Cholawsky | HG Insights
Displacing competitors through product launches — Elizabeth Cholawsky // HG Insights
Elizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. In the context of today's B2B space, it is critical that companies innovate with their products. However, figuring out where to innovate requires data-driven insights and analysis to identify market fit, understand customer needs, and stay ahead of competitors.…
Play PodcastElizabeth Cholawsky | HG Insights
Technology Intelligence Data-driven decision-making — Elizabeth Cholawsky // HG Insights
Elizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. When HG Insights coined the term technographics13 years ago, it was narrowly defined as a technology installation at a company. Fast forward to the present and technology intelligence is helping businesses gain insights into market trends, competition, empowering decision-makers…
Play PodcastKevin Tate | Clearbit
Clearbit for building data-driven products — Kevin Tate // Clearbit
Kevin Tate, Chief Marketing Officer at Clearbit, talks about Clearbit’s B2B data activation platform for marketing intelligence. Clearbit's "Powered by Clearbit" program is designed for teams building data-powered products. By accessing Clearbit's company and customer data through APIs, product teams can make their systems smarter, personalize their products, and provide contextual experiences for end users.…
Play PodcastAuren Hoffman | SafeGraph
Is every tech company an adtech company? — Auren Hoffman // SafeGraph
Auren Hoffman, CEO at SafeGraph, discusses marketing success through differentiation. Ad tech generaly has two peices to consider, ads and tech. Over the last 20 years, if you just invested on the ad side, you’d have done okay, but if you invested in the tech side, you would've done incredibly well. Today, Auren talks about…
Play PodcastAuren Hoffman | SafeGraph
Data ecosystem & accessibility predictions — Auren Hoffman // SafeGraph
Auren Hoffman, CEO at SafeGraph, discusses marketing success through differentiation. In the next decade, data and privacy regulations are very likely to increase. Considering the fact that entities like the NSA have been hacked, it makes perfect sense that the focus going forward will not only be on data privacy, but data security. Today, Auren…
Play PodcastAuren Hoffman | SafeGraph
Data priorities differentiation for marketers — Auren Hoffman // SafeGraph
Auren Hoffman, CEO at SafeGraph, discusses marketing success through differentiation. 10 years ago, even hundred billion dollar companies were unable to hire many great data engineers. Fast forward to 2022, and even the average company is able to hire plenty of good data engineers to analyze large amounts of data using the tools available. Today,…
Play PodcastAbout Business Type: Data Provider
Sponsors of the MarTech Podcast
