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Benjamin Claeys | QR TIGER
The Business of QR Codes
Physical surfaces are hard to measure as marketing channels.nnBenjamin Claeys is founder and CEO of QR TIGER, a dynamic QR code platform that connects physical and digital experiences. He explains how marketers can turn physical surfaces into measurable channels with dynamic QR codes, and how to prepare for the 2027 GS1 Sunrise as traditional barcodes…
Play PodcastBenjamin Claeys | QR TIGER
Every Surface Is A Channel Now
Physical products and packaging are unmeasured marketing channels. Benjamin Claeys is founder and CEO of QR TIGER, a QR code platform, and he explains how the 2027 GS1 Sunrise shifts barcodes to QR codes that connect shoppers to product pages. He covers dynamic QR codes that track scan location, time, and language, and why conversions…
Play PodcastKatrina Wong | New Relic
Is AI more like a tool or an operating system?
Clean data beats clever algorithms in AI marketing. Katrina Wong, Chief Marketing Officer at New Relic, brings 20+ years of enterprise go-to-market experience to the data-versus-AI debate. She argues AI functions as an operating system, not a standalone tool, becoming the intelligence layer powering interconnected agent workflows. Wong stresses that AI output quality depends entirely…
Play PodcastChris O'Neill | GrowthLoop
Let’s ban this phrase from AI vendor pitches forever
AI vendors overuse "agentic" without explaining real business value. Chris O'Neill, CEO of GrowthLoop, brings decades of scaling experience from Google Canada ($500M to $2B) and launching Glean to $7.2B valuation. He shares how to bypass lengthy proof-of-concept cycles by moving customers directly into production within 24 hours. O'Neill discusses building composable CDPs that automate…
Play PodcastChris Golec | Channel99
Is LinkedIn an underrated or overrated marketing channel?
B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO of Channel99 and former Demandbase founder, explains how 70% of website traffic gets misclassified as "direct" when it actually comes from identifiable marketing channels. The discussion covers view-through attribution methodologies that reveal 3x more visitor sources, account-based tracking using network IPs and user agents,…
Play PodcastNick Zeckets | Smoke Signals
The 3 most important signals to track
Traditional demand generation metrics miss the signals that predict actual buying intent. Nick Zeckets, Chief Fire Starter at Smoke Signals AI, explains how to track meaningful buyer behavior instead of vanity metrics. He identifies SEC filings as goldmines for understanding budget priorities and business direction, executive hiring patterns as indicators of strategic shifts and fresh…
Play PodcastNoha Rizk | Incorta
What will the marketing analytics tech-stack look like in 5 years?
Marketing analytics stacks struggle with outdated, siloed data that delays critical business decisions. Noha Rizk, CMO of Incorta, explains how live data integration transforms enterprise analytics capabilities. She demonstrates how questioning "why" behind data patterns unlocks actionable insights and discusses eliminating complex ETL processes through real-time analysis across all business systems. The conversation covers practical…
Play PodcastNoha Rizk | Incorta
What legacy marketing metric needs to die?
Legacy marketing metrics fail when they can't deliver real-time insights. Noha Rizk, CMO of Incorta, explains how live data transforms analytics from static reporting into actionable intelligence. She demonstrates how questioning "why" behind data patterns reveals customer behavior insights that traditional delayed metrics miss. The discussion covers moving from data collection to insight generation and…
Play PodcastNoha Rizk | Incorta
Quickest way to improve analytics using live data in a campaign
Most companies rely on stale dashboards despite live data capabilities. Noha Rizk, CMO of Incorta, explains how real-time data infrastructure transforms business decisions across retail, manufacturing, and finance sectors. She covers identifying high-ROI use cases for live data migration, optimizing inventory management through real-time analytics, and balancing structured KPIs with exploratory data analysis to unlock…
Play PodcastNoha Rizk | Incorta
CMO and Former Meta AI Marketer on AI’s Reality Check
Most companies struggle with stale data and delayed dashboards. Noha Rizk, CMO of Incorta and former Global Head of Marketing at Meta AI, explains how live data infrastructure drives real business impact. She details how retail chains optimize inventory waste through real-time promotions, manufacturing companies save hundreds of thousands through live factory floor analytics, and…
Play PodcastAbout Marketing Channel: Data & Analytics
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