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Noha Rizk | Incorta
What will the marketing analytics tech-stack look like in 5 years?
Marketing analytics stacks struggle with outdated, siloed data that delays critical business decisions. Noha Rizk, CMO of Incorta, explains how live data integration transforms enterprise analytics capabilities. She demonstrates how questioning "why" behind data patterns unlocks actionable insights and discusses eliminating complex ETL processes through real-time analysis across all business systems. The conversation covers practical…
Play PodcastNoha Rizk | Incorta
What legacy marketing metric needs to die?
Legacy marketing metrics fail when they can't deliver real-time insights. Noha Rizk, CMO of Incorta, explains how live data transforms analytics from static reporting into actionable intelligence. She demonstrates how questioning "why" behind data patterns reveals customer behavior insights that traditional delayed metrics miss. The discussion covers moving from data collection to insight generation and…
Play PodcastNoha Rizk | Incorta
Quickest way to improve analytics using live data in a campaign
Most companies rely on stale dashboards despite live data capabilities. Noha Rizk, CMO of Incorta, explains how real-time data infrastructure transforms business decisions across retail, manufacturing, and finance sectors. She covers identifying high-ROI use cases for live data migration, optimizing inventory management through real-time analytics, and balancing structured KPIs with exploratory data analysis to unlock…
Play PodcastNoha Rizk | Incorta
CMO and Former Meta AI Marketer on AI’s Reality Check
Most companies struggle with stale data and delayed dashboards. Noha Rizk, CMO of Incorta and former Global Head of Marketing at Meta AI, explains how live data infrastructure drives real business impact. She details how retail chains optimize inventory waste through real-time promotions, manufacturing companies save hundreds of thousands through live factory floor analytics, and…
Play PodcastBlue Bowen | G2
This metric is costing you money
Attribution models are failing B2B marketers in today's complex buying journey. Blue Bowen, Research Principal at G2, explains why traditional first-touch and last-touch attribution creates misleading vanity metrics. He recommends using AEO (Answer Engine Optimization) tools like Profound to track LLM visibility and adopting holistic attribution approaches that analyze multiple touchpoint patterns rather than single…
Play PodcastAlex Schultz | Meta
First impressions when Apple introduced the App Tracking Transparency feature in iOS 14.5
Apple's iOS 14.5 App Tracking Transparency disrupted digital advertising measurement. Alex Schultz, CMO and VP of Analytics at Meta, shares his candid first reaction to Apple's privacy changes and their strategic impact. He explains how Meta leveraged synthetic data modeling and predictive analytics to recover from reduced tracking capabilities. The conversation covers how privacy constraints…
Play PodcastGraham Mudd | Anonym (a Mozilla company)
Are clean rooms actually solving the privacy problem or just adding complexity?
Privacy-friendly targeting remains elusive despite new technologies. Graham Mudd, SVP of Product at Anonym (Mozilla), brings expertise from leadership roles at Meta, Comscore, and Yahoo to address this challenge. He explains why clean rooms aren't inherently private without proper methodologies, clarifies the FTC's position on confidential computing practices, and demonstrates how privacy-preserving technologies can actually…
Play PodcastJared Luskin | Bridg
The surging importance of retail media networks
Jared Luskin, Head of Platform and Media Partnerships at Bridg, delves into the surging importance of retail media networks. Bridg, a data and audience platform tailored for brick and mortar retailers and CPG partners, addresses the challenge of targeting in-store customers outside loyalty programs using offline resolution capabilities and POS data. Explore how retail media…
Play PodcastBrian Mandelbaum | Attain
How to ethically collect targeted data — Brian Mandelbaum // Attain
Brian Mandelbaum, CEO of Attain, explores leveraging permissioned consumer data and ethical targeted data collection. Privacy regulations can seem burdensome, but at their core, they're about getting permission from consumers, being clear about data use, and respecting opt-outs. But the ethical dilemma persists: why hide crucial details in privacy policies? Today, Brian discusses how to…
Play PodcastBrian Mandelbaum | Attain
Why permissioned consumer data > Retail Media — Brian Mandelbaum // Attain
Brian Mandelbaum, CEO of Attain, explores leveraging permissioned consumer data and ethical targeted data collection. Consumers are increasingly becoming concerned about how their data is used by companies. Stringent privacy regulations like GDPR and CCPA have compelled businesses to prioritize obtaining explicit consent from consumers before collecting and using their data. Today, Brian discusses why…
Play PodcastAbout Marketing Channel: Data & Analytics
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