Integrate Tech Intelligence into your operations — Elizabeth Cholawsky // HG Insights

Quotes

• “There are a number of ways that our customers integrate the technology information into their operations.” “Our customers want to be able to use the information and the assistance of record in an application that will help them see right away the insights into data. So we got products that integrate natively into Salesforce and Marketo, and we also provide the insights themselves and the platform that we sell.” - Elizabeth  “So the HG Insights platform, in general, is a strategic platform that allows you to do your research and do your homework and get a data dump.” - Ben “You’re getting a real-time view of what somebody’s entire technology profile looks like from a sales perspective.” - Ben “With our millions of records, it allows marketers, right there and then, to be able to do lead scoring based on the technology stack that they have as well as segments that might be in the Marketo database so that you can do more appropriate campaigning.” - Elizabeth “We have protocol digital audience. It is an umbrella for all the connectors that we have into social media platforms through digital marketing platforms. One of the interesting and recent connectors is through HG4 LinkedIn. This gives you the ability to use the technographic information for display advertising within LinkedIn and a lot of our customers find this extremely useful.” -  Elizabeth “When you’re thinking about operationalizing technology intelligence data, there’s a couple of different ways. First, you get a big data dump and you can do the analysis yourself. Second, you can operationalize it by integrating it into your existing system of record.” - Ben  “Technology intelligence is extremely powerful as a data source but without the ability to actually consume, understand and filter the data, it’s not necessarily useful and it’s one of the reasons why HG Insights is so interesting.” - Ben