Integrate Tech Intelligence into your operations — Elizabeth Cholawsky // HG Insights
Elizabeth Cholawsky
HG Insights
Elizabeth is the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information and contract intelligence to accelerate their sales, marketing and strategy efforts.
- Part 1Why does Tech Intelligence matter for B2B brands?
- Part 2What questions can Tech Intelligence answers? — Elizabeth Cholawsky // HG Insights
- Part 3Using Tech Intelligence to support sales & marketing collaboration — Elizabeth Cholawsky // HG Insights
- Part 4 Integrate Tech Intelligence into your operations — Elizabeth Cholawsky // HG Insights
- Part 5What is the future of Tech Intelligence? — Elizabeth Cholawsky // HG Insights
Show Notes
Quotes
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“There are a number of ways that our customers integrate the technology information into their operations.” “Our customers want to be able to use the information and the assistance of record in an application that will help them see right away the insights into data. So we got products that integrate natively into Salesforce and Marketo, and we also provide the insights themselves and the platform that we sell.” - Elizabeth “So the HG Insights platform, in general, is a strategic platform that allows you to do your research and do your homework and get a data dump.” - Ben “You’re getting a real-time view of what somebody’s entire technology profile looks like from a sales perspective.” - Ben “With our millions of records, it allows marketers, right there and then, to be able to do lead scoring based on the technology stack that they have as well as segments that might be in the Marketo database so that you can do more appropriate campaigning.” - Elizabeth “We have protocol digital audience. It is an umbrella for all the connectors that we have into social media platforms through digital marketing platforms. One of the interesting and recent connectors is through HG4 LinkedIn. This gives you the ability to use the technographic information for display advertising within LinkedIn and a lot of our customers find this extremely useful.” - Elizabeth “When you’re thinking about operationalizing technology intelligence data, there’s a couple of different ways. First, you get a big data dump and you can do the analysis yourself. Second, you can operationalize it by integrating it into your existing system of record.” - Ben “Technology intelligence is extremely powerful as a data source but without the ability to actually consume, understand and filter the data, it’s not necessarily useful and it’s one of the reasons why HG Insights is so interesting.” - Ben
- Part 1Why does Tech Intelligence matter for B2B brands?
- Part 2What questions can Tech Intelligence answers? — Elizabeth Cholawsky // HG Insights
- Part 3Using Tech Intelligence to support sales & marketing collaboration — Elizabeth Cholawsky // HG Insights
- Part 4 Integrate Tech Intelligence into your operations — Elizabeth Cholawsky // HG Insights
- Part 5What is the future of Tech Intelligence? — Elizabeth Cholawsky // HG Insights
Elizabeth Cholawsky
HG Insights
Elizabeth is the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information and contract intelligence to accelerate their sales, marketing and strategy efforts.
Up Next:
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Part 1Why does Tech Intelligence matter for B2B brands?
This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. Joining us is Elizabeth Cholawsky, the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information and contract intelligence to accelerate their sales, marketing and strategy efforts. In today's episode, we discuss what is technology intelligence and why does it matter for B2B brands.
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Part 2What questions can Tech Intelligence answers? — Elizabeth Cholawsky // HG Insights
This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. Joining us is Elizabeth Cholawsky, the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information and contract intelligence to accelerate their sales, marketing and strategy efforts. In today's episode, we discuss what questions tech intelligence customers have.
Play Podcast -
Part 3Using Tech Intelligence to support sales & marketing collaboration — Elizabeth Cholawsky // HG Insights
This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. Joining us is Elizabeth Cholawsky, the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information and contract intelligence to accelerate their sales, marketing and strategy efforts. In today's episode, we discuss using technology intelligence to support collaboration between your sales and marketing team.
Play Podcast -
Part 4Integrate Tech Intelligence into your operations — Elizabeth Cholawsky // HG Insights
This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. Joining us is Elizabeth Cholawsky, the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information and contract intelligence to accelerate their sales, marketing and strategy efforts. In today's episode, we discuss how technology intelligence can impact its consumers operations.
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Part 5What is the future of Tech Intelligence? — Elizabeth Cholawsky // HG Insights
This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. Joining us is Elizabeth Cholawsky, the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information and contract intelligence to accelerate their sales, marketing and strategy efforts. In today's episode, we discuss the future of technology intelligence.
Play Podcast