What is the future of Tech Intelligence? — Elizabeth Cholawsky // HG Insights
Elizabeth Cholawsky
HG Insights
Elizabeth is the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information and contract intelligence to accelerate their sales, marketing and strategy efforts.
- Part 1Why does Tech Intelligence matter for B2B brands?
- Part 2What questions can Tech Intelligence answers? — Elizabeth Cholawsky // HG Insights
- Part 3Using Tech Intelligence to support sales & marketing collaboration — Elizabeth Cholawsky // HG Insights
- Part 4Integrate Tech Intelligence into your operations — Elizabeth Cholawsky // HG Insights
- Part 5 What is the future of Tech Intelligence? — Elizabeth Cholawsky // HG Insights
Show Notes
Quotes
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“I think we’re just scratching the surface of what we can do with technology intelligence.” - Elizabeth “What our customers like to see next centers around a deeper understanding of markets as well as trends and predictions. But with sophisticated modeling around the longitudinal information that we have, we can start to tap into those kinds of accurate predictive models for the next technology buy.” - Elizabeth “We have worked with all the industry analysts and at times they’ve been our customers but we also have complimentary services to what they have.” - Elizabeth “We can actually show you over time the three cloud providers’ AWS, Google Cloud Services, and Azure the different kind of trends at a regional level for each of those three products.” - Elizabeth “From the information we got on a raw level, we can actually assess movements of different type of positions from company to company or the growth of a certain position at a company for a certain type of skillset and I really believe that we can pull out personas and help companies better target exact personas that match up to their technologies.” - Elizabeth “I think technology intelligence is fascinating. There’s a couple of data sources that I learned about through hosting this podcast. Understanding search intent, location data and also understanding the technology that people have adopted enables marketers to be smarter and more sophisticated. At the end of the day, all of these data sources that enable you to understand more your potential consumer behavior help you spend less, understand your target market and be more efficient with your marketing.” - Ben
- Part 1Why does Tech Intelligence matter for B2B brands?
- Part 2What questions can Tech Intelligence answers? — Elizabeth Cholawsky // HG Insights
- Part 3Using Tech Intelligence to support sales & marketing collaboration — Elizabeth Cholawsky // HG Insights
- Part 4Integrate Tech Intelligence into your operations — Elizabeth Cholawsky // HG Insights
- Part 5 What is the future of Tech Intelligence? — Elizabeth Cholawsky // HG Insights
Elizabeth Cholawsky
HG Insights
Elizabeth is the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information and contract intelligence to accelerate their sales, marketing and strategy efforts.
Up Next:
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Part 1Why does Tech Intelligence matter for B2B brands?
This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. Joining us is Elizabeth Cholawsky, the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information and contract intelligence to accelerate their sales, marketing and strategy efforts. In today's episode, we discuss what is technology intelligence and why does it matter for B2B brands.
Play Podcast -
Part 2What questions can Tech Intelligence answers? — Elizabeth Cholawsky // HG Insights
This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. Joining us is Elizabeth Cholawsky, the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information and contract intelligence to accelerate their sales, marketing and strategy efforts. In today's episode, we discuss what questions tech intelligence customers have.
Play Podcast -
Part 3Using Tech Intelligence to support sales & marketing collaboration — Elizabeth Cholawsky // HG Insights
This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. Joining us is Elizabeth Cholawsky, the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information and contract intelligence to accelerate their sales, marketing and strategy efforts. In today's episode, we discuss using technology intelligence to support collaboration between your sales and marketing team.
Play Podcast -
Part 4Integrate Tech Intelligence into your operations — Elizabeth Cholawsky // HG Insights
This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. Joining us is Elizabeth Cholawsky, the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information and contract intelligence to accelerate their sales, marketing and strategy efforts. In today's episode, we discuss how technology intelligence can impact its consumers operations.
Play Podcast -
Part 5What is the future of Tech Intelligence? — Elizabeth Cholawsky // HG Insights
This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. Joining us is Elizabeth Cholawsky, the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information and contract intelligence to accelerate their sales, marketing and strategy efforts. In today's episode, we discuss the future of technology intelligence.