What is the future of Tech Intelligence? — Elizabeth Cholawsky // HG Insights

This week we're doing a technical deep dive into one of the most powerful and underutilized data sources for B2B marketers - technology intelligence. Joining us is Elizabeth Cholawsky, the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information and contract intelligence to accelerate their sales, marketing and strategy efforts. In today's episode, we discuss the future of technology intelligence.
About the speaker

Elizabeth Cholawsky

HG Insights

 - HG Insights

Elizabeth is the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information and contract intelligence to accelerate their sales, marketing and strategy efforts.

Show Notes

Quotes

  • “I think we’re just scratching the surface of what we can do with technology intelligence.” - Elizabeth “What our customers like to see next centers around a deeper understanding of markets as well as trends and predictions. But with sophisticated modeling around the longitudinal information that we have, we can start to tap into those kinds of accurate predictive models for the next technology buy.” - Elizabeth “We have worked with all the industry analysts and at times they’ve been our customers but we also have complimentary services to what they have.” - Elizabeth  “We can actually show you over time the three cloud providers’ AWS, Google Cloud Services, and Azure the different kind of trends at a regional level for each of those three products.” -  Elizabeth “From the information we got on a raw level, we can actually assess movements of different type of positions from company to company or the growth of a certain position at a company for a certain type of skillset and I really believe that we can pull out personas and help companies better target exact personas that match up to their technologies.” - Elizabeth “I think technology intelligence is fascinating. There’s a couple of data sources that I learned about through hosting this podcast. Understanding search intent, location data and also understanding the technology that people have adopted enables marketers to be smarter and more sophisticated. At the end of the day, all of these data sources that enable you to understand more your potential consumer behavior help you spend less, understand your target market and be more efficient with your marketing.” - Ben 

About the speaker

Elizabeth Cholawsky

HG Insights

 - HG Insights

Elizabeth is the CEO of HG Insights, which is a sponsor of the MarTech podcast and a platform that uses advanced data science methodologies to process billions of unstructured digital documents to produce the world's best technology installation information and contract intelligence to accelerate their sales, marketing and strategy efforts.

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