The impact of generative AI on marketing — Denise Persson // Snowflake
Denise Persson
Snowflake
- Part 1The Modern Marketing Data Stack report — Denise Persson // Snowflake
- Part 2 The impact of generative AI on marketing — Denise Persson // Snowflake
Show Notes
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02:19The impact of generative AI on marketing
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03:50Generative AI in marketing currently and future enterprise data integration
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06:06Leveraging AI to forecast future performance and optimize marketing investments
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08:17The importance of data strategy and skepticism in AI implementation
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13:12Safeguards for marketers when implementing artificial intelligence
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14:54Generative AI for B2B sales
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16:35AIs threat to marketing roles
Quotes
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"The game changer for generative AI in marketing is going to be when you can use it on your own enterprise data." - Denise Persson
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"Marketing in the past was about analyzing past performance. However, predictive forecasting enables real-time decision-making and allocation of resources where our investments will have the most impact." - Denise Persson
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"Despite CEO pressure for AI adoption, rigorous testing and a solid data strategy are vital. It all comes down to the data that is being fed into these applications." - Denise Persson
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"Five years from now, new companies will emerge built on using AI as a platform." - Denise Persson
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"Generative AI is going to be marketing's best friend because we have to get more out of every dollar we invest, and AI is going to help us do that." - Denise Persson
- Part 1The Modern Marketing Data Stack report — Denise Persson // Snowflake
- Part 2 The impact of generative AI on marketing — Denise Persson // Snowflake
Denise Persson
Snowflake
Up Next:
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Part 1The Modern Marketing Data Stack report — Denise Persson // Snowflake
Denise Persson, Chief Marketing Officer at Snowflake, explores Snowflake’s Modern Marketing Data Stack and the importance of artificial intelligence. Over the past six months, there has been a notable increase in the adoption of AI and machine learning applications. While this is putting pressure on marketers to formulate AI strategies for their organizations, an effective AI strategy first requires having a well-defined data strategy in place. Today, Denise discusses the Modern Marketing Data Stack Report from Snowflake.
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Part 2The impact of generative AI on marketing — Denise Persson // Snowflake
Denise Persson, Chief Marketing Officer at Snowflake, explores Snowflake’s Modern Marketing Data Stack and the importance of artificial intelligence. In the face of tightening marketing budgets, AI is shaping up to be a crucial ally for marketers. Marketers today operate more efficiently and extract maximum value from each dollar invested, and AI is well-suited to help achieve these objectives. Today, Denise discusses the impact of generative AI on marketing.
