The Modern Marketing Data Stack report — Denise Persson // Snowflake
Denise Persson
Snowflake
- Part 1 The Modern Marketing Data Stack report — Denise Persson // Snowflake
- Part 2The impact of generative AI on marketing — Denise Persson // Snowflake
Show Notes
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01:54Snowflake's Modern Marketing Data Stack Report
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03:16Emerging segments in marketing technology
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04:04Factors driving the growth of the privacy segment within martech
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04:48The uptick in adoption of AI and machine learning applications
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05:44The integration of ad tech and martech for real time data
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06:54The integration of sales and martech through account-based marketing
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08:00The divergence and convergence of B2B and B2C stacks
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08:51The importance of integrating data scientists into marketing teams
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10:25The evolution of marketing roles in response to technology and data
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12:41Overcoming challenges in adapting to new marketing technologies
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14:07Educational resources enabling marketers to implement new martech tools
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14:54The importance of a centralized data platform for marketers
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16:22The growing significance of high quality data as businesses embrace AI applications
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18:19Cross-functional collaborations for effective data integration and marketing success
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19:36Why data literacy is crucial on a marketing team
Quotes
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"There's nothing more important from a brand standpoint than the trust you have with your customers. Marketers care deeply about the trust they have with their consumers. And that's where technology can come in and help." - Denise Persson
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"We've seen an uptick in the adoption of AI and machine learning applications just in the past six months. So marketers are feeling the pressure to develop AI strategies for their companies." - Denise Persson
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"We're seeing an increase in the integration between ad tech and martech to get real-time access to data because there's nothing more important than being hyper-relevant to your consumers." - Denise Persson
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"If we look at those companies that are most successful in terms of using data and adopting AI, those are the ones who have the data scientist on the marketing team." - Denise Persson
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"As we embark on developing more AI applications, it all comes back to the amount of data you have and the quality of that data. You can't have an AI strategy without having a data strategy." - Denise Persson
- Part 1 The Modern Marketing Data Stack report — Denise Persson // Snowflake
- Part 2The impact of generative AI on marketing — Denise Persson // Snowflake
Denise Persson
Snowflake
Up Next:
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Part 1The Modern Marketing Data Stack report — Denise Persson // Snowflake
Denise Persson, Chief Marketing Officer at Snowflake, explores Snowflake’s Modern Marketing Data Stack and the importance of artificial intelligence. Over the past six months, there has been a notable increase in the adoption of AI and machine learning applications. While this is putting pressure on marketers to formulate AI strategies for their organizations, an effective AI strategy first requires having a well-defined data strategy in place. Today, Denise discusses the Modern Marketing Data Stack Report from Snowflake.
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Part 2The impact of generative AI on marketing — Denise Persson // Snowflake
Denise Persson, Chief Marketing Officer at Snowflake, explores Snowflake’s Modern Marketing Data Stack and the importance of artificial intelligence. In the face of tightening marketing budgets, AI is shaping up to be a crucial ally for marketers. Marketers today operate more efficiently and extract maximum value from each dollar invested, and AI is well-suited to help achieve these objectives. Today, Denise discusses the impact of generative AI on marketing.
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