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Denise Persson | Snowflake
The impact of generative AI on marketing — Denise Persson // Snowflake
Denise Persson, Chief Marketing Officer at Snowflake, explores Snowflake’s Modern Marketing Data Stack and the importance of artificial intelligence. In the face of tightening marketing budgets, AI is shaping up to be a crucial ally for marketers. Marketers today operate more efficiently and extract maximum value from each dollar invested, and AI is well-suited to…
Play PodcastDenise Persson | Snowflake
The Modern Marketing Data Stack report — Denise Persson // Snowflake
Denise Persson, Chief Marketing Officer at Snowflake, explores Snowflake’s Modern Marketing Data Stack and the importance of artificial intelligence. Over the past six months, there has been a notable increase in the adoption of AI and machine learning applications. While this is putting pressure on marketers to formulate AI strategies for their organizations, an effective…
Play PodcastElizabeth Cholawsky | HG Insights
The Acquisition-to-Growth playbook — Elizabeth Cholawsky // HG Insights
Elizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. When it comes to growth, companies must strategically leverage various tools and approaches to stay competitive and thrive in a rapidly evolving market. Mergers and acquisitions (M&A) enable B2B companies to expand their market reach, diversify their offerings, and…
Play PodcastElizabeth Cholawsky | HG Insights
Displacing competitors through product launches — Elizabeth Cholawsky // HG Insights
Elizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. In the context of today's B2B space, it is critical that companies innovate with their products. However, figuring out where to innovate requires data-driven insights and analysis to identify market fit, understand customer needs, and stay ahead of competitors.…
Play PodcastElizabeth Cholawsky | HG Insights
Technology Intelligence Data-driven decision-making — Elizabeth Cholawsky // HG Insights
Elizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. When HG Insights coined the term technographics13 years ago, it was narrowly defined as a technology installation at a company. Fast forward to the present and technology intelligence is helping businesses gain insights into market trends, competition, empowering decision-makers…
Play PodcastAron Clymer | Data Clymer
How to constantly optimize campaign performance — Aron Clymer //Data Clymer
Aron Clymer, Founder and CEO of Data Clymer, talks about data and analytics. Ultimately, the more data you collect on a customer the better you can understand them. Data warehouses enable marketers to collect vast amounts of customer data that can be leveraged to do better targeting, deliver more personalized experiences, and serve prospects and…
Play PodcastAron Clymer | Data Clymer
How can you become a data hero — Aron Clymer //Data Clymer
Aron Clymer, Founder and CEO of Data Clymer, talks about data and analytics. Nowadays, companies are running their entire firm on 20 to sometimes even 100 different SaaS applications. If these companies truly want to understand their customers and everything they’re doing, they’ll need to consolidate the data from those data sources in one location,…
Play PodcastMark Stouse | Proof Analytics
Marketing Mix Modeling (MMM) — Mark Stouse // Proof Analytics
Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. While popular, ‘data-driven marketing’ fails to account for a constantly changing reality. As such, campaigns based on historical and not future data, have limited success. Today, Mark discusses marketing mix modeling and marketing attribution.
Play PodcastMark Stouse | Proof Analytics
Tying marketing to measurable results — Mark Stouse // Proof Analytics
Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. We often get so caught up with operational KPIs that we lose sight of our revenue goals as marketers. Furthermore, to determine the impact of our marketing efforts, we must be able to measure our results. Today, Mark discusses tying marketing to…
Play PodcastMark Stouse | Proof Analytics
Marketing, innovation, & rev ops — Mark Stouse // Proof Analytics
Mark Stouse, CEO of Proof Analytics, talks about analytics and marketing mix modeling. Our world has changed considerably since 2020, and intuition-based marketing is a sure recipe for wasted time and resources. Marketers must take advantage of analytics and data to understand and thrive in our respective markets. Today, Mark discusses marketing innovation and rev…
Play PodcastAbout Topic: Big Data
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