What questions can Tech Intelligence answers? — Elizabeth Cholawsky // HG Insights

Quotes

• “At the very top of our customers’ questions is the strategy and understanding what their global market is.” - Elizabeth “On the marketing side, the marketers are what the ideal customer is in that market and then to prioritize various customers. On the sales side, they are looking at what is the richest conversation they can have with a target customer and how it fits in their sales territory to make it worthwhile to apply resources there.” - Elizabeth“The information our tech intelligence can provide is really critical for optimizing your resource allocation. If you don’t know your market size and how many prospects are in those segments, it’s really hard how many people should be actually calling on those prospects trying  to sell your product.” - Elizabeth “There’s a total addressable market and there’s a market that you can really capture.”  - Elizabeth “With our spend information, you can make sure that the budget is there because you don’t want to be selling into a company that doesn’t have a level of spend. We provide a very rich set of information that can make your sales efforts extremely effective.” - Elizabeth“I think the summary of the power of technology intelligence is: a.) at the executive level or fundraising level you can identify how big is your market, b.) you can tell which markets to go after and you get a rich set of data where there is saturation and understand what your ideal customer profile from a technology perspective is, and lastly, you understand when your prospects are most likely to buy based on their existing buying habits.” - Ben