Voice Search Week: Voice’s impact on SEO & Content Marketing // Courtney Cox Wakefield

This week we're doing a deep dive into one of the fastest rising technologies that's impacting content marketers: voice search. Each day this week we're going to publish an episode that discusses what you need to know to build a voice-enabled marketing strategy. Joining us for Voice Search Week is Courtney Cox Wakefield, who is the co-author of Voice Search: The New Search Engine and the Head of Consumer Digital Marketing at Children's Health Hospital, which is one of the top care facilities in the United States. So far this week we've talked about the landscape of the voice search industry and how major industry players compete (and who's going to win), and today we're going to talk about how voice search is impacting SEO and the content marketing industry.

Show Notes

  • The Impact Of Voice Search On Content Industry and SEO (03:10)
    There are two groups of people when it comes to this matter. One group believes that this technology is stealing their content and not giving them any traffic in return. It is not sending people to their websites where they can control the message. The other group sees the value in leveraging this technology. Both groups have some good points.

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