Voice Search Week: The Future of Voice Search // Courtney Cox Wakefield

This week we're rebroadcasting our conversation about one of the fastest rising technologies that's impacting content marketers: voice search with Courtney Cox Wakefield, who is the co-author of Voice Search: The New Search Engine and the Head of Consumer Digital Marketing at Children's Health Hospital, which is one of the top care facilities in the United States. In today's episode we are going to talk about the future of voice search.

Show Notes


  • The Growth Of Voice Search (03:07) There are two things that we should look for in the future, but I don’t think that will be happening anytime soon. The first thing is that these voice search providers are going to start to monetize the platform. The second thing is hyper-personalization. If you have a few of these devices in your home, they recognize exactly how much time you’ve spent in the living room, or kitchen, or bedroom for example. Because of this, you should expect to see people buying that data. The Privacy Impact (05:00) There is a lot of talk about this issue and a lot of inaction on the part of consumers to resist or do anything about it. If people were really truly worried about these privacy concerns, we would not have seen a 50 percent adoption of these devices in only five years. A lot of people are talking about privacy concerns but they are still buying and using these devices. Future Technologies And Use Cases (06:50) I think the ability to create useful skills is going to increase. Right now the capability of skills is pretty low. I think we should look forward at what the capabilities are going to be in the future and forgive some of these bad use cases for voice apps at the moment. The Future of Voice Search 10-20-30 Years From Now (11:26) I find myself often in random situations when I’d want to use a voice search technology but it’s not available to me. There was a time when it would have seemed crazy to say that we’re gonna get some sort of device enabled in our brains, that could hear us and understand what we’re thinking. I think that in a few years this won’t sound as crazy as it sounds today. It's really inconvenient to have to pull your phone out of your pocket anytime you want to do something and it would be a lot better if it was just always on. Another thing that I see will be happening is just the ability for marketers to leverage the data that we have available on the technology.The Voice Search - The New Search Engine Book (14:13) This is the book which I’ve published with my co-author. And you can find it at this address: www.voicesearchbook.com 

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