Evaluating MarTech solutions for your needs — Sean Simon // Cogent
- Part 1Discovering MarTech solutions that solve your problems — Sean Simon // Cogent
- Part 2 Evaluating MarTech solutions for your needs — Sean Simon // Cogent
Show Notes
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02:31Evaluating martech solutions with the Cogent platformCogent developed a platform to help members ask the right questions and compare vendors based on their specific needs. By asking forward-thinking questions and using a scoring system for matching, members can make data-driven decisions about choosing the right vendor.
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04:49Assessing future product and vendor alignment when choosing martech solutionsBy ranking and scoring questions based on their specific needs and preferences, brands can identify solutions that align well with their current and future scaling requirements. Knowing the right questions to ask helps brands find the best fit for their evolving needs.
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06:29Salvaging a relationship with your technology stack when it's not working as expectedDepending on the severity, sometimes it's better to immediately end the relationship and move on. However, if substantial investments have been made, collaboration with the vendor can lead to a custom solution better aligned with the brand's needs.
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07:48Evaluating the health of the relationship with a technology companyIt's essential to establish KPIs aligned with the desired outcomes of the technology. For marketing technology, it could be conversions or sales, while for personalization tooling, it might involve metrics such as average order value or customer retention.
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08:39Building strong relationships with your technology companiesTo maintain healthy relationships with tech vendors, align goals from the outset and maintain open communication. Rather than expecting them to deliver something, clearly outline what you need, whats working, and what isnt working to make the relationship mutually beneficial.
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10:13Cogent's solutions for tech stack right sizingCogents platform enables brands to find tailored tech solutions quickly. Theyre helping brands ask technology vendors the right questions and shortening the cycle of discovery, allowing brands to improve their business and start generating revenue faster.
Quotes
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"When you go to eHarmony, you put in information about yourself and they match you up with other people they think you'll be a good match with based on the information you provided. That's what we're doing with our platform." - Sean Simon
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"From the beginning of the relationship, it's important to make sure that your brand and your technology company are aligned on the goals so that everyone's marching in the same direction." - Sean Simon
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"Communicate with your technology companies along the way. Don't just expect them to deliver something. Tell them what you need. Make it a relationship and not a one-way street, and it'll be a better one in the end." - Sean Simon
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"Brands took six to 12 months to find the right technology solutions. They also weren't asking the right questions. We solved both of those problems by helping them ask the right questions and shortened the discovery cycle." - Sean Simon
- Part 1Discovering MarTech solutions that solve your problems — Sean Simon // Cogent
- Part 2 Evaluating MarTech solutions for your needs — Sean Simon // Cogent
Up Next:
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Part 1Discovering MarTech solutions that solve your problems — Sean Simon // Cogent
Sean Simon, Co-Founder of Cogent, looks into discovering and evaluating martech solutions that match your business' needs. Brands often lack the experience to ask the right questions when seeking technology solutions for business problems. Consequently, they let vendors take the lead in conversations, resulting in solutions that are unable to grow with the business. Today, Sean discusses discovering martech solutions that actually solve your problems.
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Part 2Evaluating MarTech solutions for your needs — Sean Simon // Cogent
Sean Simon, Co-Founder of Cogent, looks into discovering and evaluating martech solutions that match your business' needs. Brands can spend up to a year in the search for the right technology solution which inevitably impacts their business. Cogent's platform expedites this process, enabling brands to quickly select the best solution and start generating revenue. Today, Sean discusses evaluating your martech solutions to make sure they match your needs.
