Voice Search Week: Building a Voice Search Content Strategy // Courtney Cox Wakefield

Welcome to day four of our deep dive into one of the fastest rising technologies that's impacting content marketers: voice search. Each day this week we're going to publish an episode that discusses what you need to know to build a voice-enabled marketing strategy. Joining us for Voice Search Week is Courtney Cox Wakefield, who is the co-author of Voice Search: The New Search Engine and the Head of Consumer Digital Marketing at Children's Health Hospital, which is one of the top care facilities in the United States. So far this week we've talked about the landscape of the voice search industry, how the major players are different and who's poised to win in this space, and how voice search is impacting SEO and Content Marketing industries. Now, we're going to talk specifically about how you can build an effective voice search strategy.

Show Notes

  • How Marketers Can Leverage Voice Search To Have a Positive Impact On Their Business (03:15)
    There isnt really a clear roadmap for how marketers should leverage voice search. Also, I think that most marketers start at the end of that roadmap instead of the beginning.
Related Podcasts by Category

Up Next: