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Jared Luskin | Bridg
How local grocers & convenience stores can modernize their marketing
Head of Platform and Media Partnerships at Bridg, Jared Luskin, delves into the innovative ways local grocers and convenience stores can modernize their marketing strategies. By leveraging data and audience insights, Bridg's platform offers solutions for brick-and-mortar retailers to target in-store customers effectively. Jared's discussion sheds light on the power of offline resolution capabilities and…
Play PodcastBrian Minick | ZeroBounce
Building healthy, engageable email lists
Brian Minick, Chief Operating Officer at ZeroBounce, delves into maximizing email marketing effectiveness. Amidst evolving algorithms and shifting consumer behaviors, building healthy and engageable email lists has become more challenging yet more crucial than ever. While marketers have traditionally relied on metrics like open rates and subscriber counts, today's landscape calls for a greater focus…
Play PodcastSean Simon | Cogent
Evaluating MarTech solutions for your needs — Sean Simon // Cogent
Sean Simon, Co-Founder of Cogent, looks into discovering and evaluating martech solutions that match your business' needs. Brands can spend up to a year in the search for the right technology solution which inevitably impacts their business. Cogent's platform expedites this process, enabling brands to quickly select the best solution and start generating revenue. Today,…
Play PodcastSean Simon | Cogent
Discovering MarTech solutions that solve your problems — Sean Simon // Cogent
Sean Simon, Co-Founder of Cogent, looks into discovering and evaluating martech solutions that match your business' needs. Brands often lack the experience to ask the right questions when seeking technology solutions for business problems. Consequently, they let vendors take the lead in conversations, resulting in solutions that are unable to grow with the business. Today,…
Play PodcastAytekin Tank | Jotform
The process of automating your busywork — Aytekin Tank // Jotform
Aytekin Tank, Founder and CEO of Jotform, explores automation and martech tools. By automating routine tasks, marketers can allocate more of their time and cognitive resources to the most important things. However, marketers must first determine which tasks they should be spending time on vs. the tasks they shouldn’t. Today, Aytekin discusses the process of…
Play PodcastJeffrey Hayzlett | C-Suite Network
How to act like a Media Company — Jeffrey Hayzlett // C-Suite Network
Jeffrey Hayzlett, Chairman and CEO of the C-Suite Network, explores how to elevate your content strategy. As traditional performance marketing methods lose effectiveness, brands are evolving into media companies. In response to consumers actively selecting the messages they engage with, brands are adapting by becoming more creative to capture their attention. Today, Jeffrey discusses how…
Play PodcastMattia Santin | Hotjar
Maximizing customer empathy with product design — Mattia Santin // Hotjar
Mattia Santin, Chief Marketing Officer at Hotjar, explores elevating product design through customer empathy. Quantitative data provides a broad overview of customer behavior, while qualitative data sheds light on the "why" behind their actions. Leveraging both signals, allows for a more empathetic approach, ensuring that design decisions address real-world customer concerns, ultimately leading to a…
Play PodcastNick Lissette | Black Pearl Group
How site Visitor ID Enhances Lead Gen — Nick Lissette // Pearl Diver
Nick Lissette, CEO of Black Pearl Group, explores the power of unlocking anonymous visitor identification. The beauty of site visitor identification lies in its ability to provide businesses with a deeper understanding of their customers, enabling them to tailor their marketing and sales strategies to specific audience segments. As a result, businesses can streamline their…
Play PodcastJake Randall | Common Room
Understanding community-led growth — Jake Randall // Common Room
Chief Operating Officer of Common Room, Jake Randall, dives into the concept of community-led growth in this episode. He explains how engaging with users throughout the customer journey can drive brand awareness, product adoption, and revenue. Jake shares insights on how Common Room's platform brings together digital engagement, product usage, and customer data to unlock…
Play PodcastJake Randall | Common Room
Navigating the influencer-led B2B buyers journey — Jake Randall // Common Room
Jake Randall, Chief Operating Officer at Common Room, explores how to successfully navigate the modern buyer’s journey. The digital age has transformed how buyers make decisions, with a growing emphasis on self-direction and online research. As a result, the traditional approach of pushing sales messages must be replaced with a focus on meeting customers where…
Play PodcastAbout Topic: Marketing Strategy
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