Why CRO needs to be your main focus
Will Laurenson
Customers Who Click
- Part 1 Why CRO needs to be your main focus
- Part 2CRO for Conversion or Value? — Will Laurenson // Customers Who Click
Show Notes
Quotes
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“Almost every company I see focuses on traffic. if you don't drive the traffic, you've got nothing.” - Will
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“You've got to keep working on making sure that experience is the best possible so that you're not wasting that money.”- Will
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“At the end of the day, you're always hypothesis testing. It's a very scientific medium doing conversion rate optimization.” - Benjamin
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- Part 1 Why CRO needs to be your main focus
- Part 2CRO for Conversion or Value? — Will Laurenson // Customers Who Click
Up Next:
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Part 1Why CRO needs to be your main focus
Joining us is Will Laurenson, Founder and CEO of Customers Who Click, which is a consultancy that helps its clients optimize their customer journey to turn paid traffic into customers, increase their average order values and retain those customers for longer. Today, Will and I are going to discuss why CRO needs to be your main focus as a marketer.
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Part 2CRO for Conversion or Value? — Will Laurenson // Customers Who Click
This is the 2nd part of our conversation about how to get more results from the traffic you're already getting with Will Laurenson, Founder and CEO of Customer Who Click. Yesterday, Will and I talked about why CRO needs to be a marketer’s main focus, and today we're going to continue the conversation talking about whether you should be conversion rate optimizing for conversions or for value.
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