Omnichannel experiences that drive loyalty — Josh Francia // Blueshift
- Part 1The value of CDPs & connected data
- Part 2Unifying & Activating your customer data — Josh Francia // Blueshift
- Part 3Creating Relevant content in real-time — Josh Francia // Blueshift
- Part 4Delivering relevant product recommendations — Josh Francia // Blueshift
- Part 5 Omnichannel experiences that drive loyalty — Josh Francia // Blueshift
Show Notes
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02:51Managing omni channel experiences to drive customer loyaltyMany companies struggle to break away from single and multichannel usage. The key to success is to use data across multiple channels to influence customer behaviour.
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05:38How omni channel experiences encourage customer loyaltyBrands can secure customer loyalty by consolidating customer data in a relevant manner. Customers prefer to be remembered and pick up right where they left off.
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09:16Running loyalty specific campaigns using CDPsCompanies want to keep customers engaged outside of transactions. Do this by recommending complimentary products, content, and services.
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11:44Non marketing functions driving customer loyaltyOutside of selling to your customer you want every interaction with the brand to be positive. This means reporting a support issue should be just as seamless as making a purchase.
Quotes
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"Omni channel is saying multiple channels, same experience, connected data across all of them." - Josh Francia, Chief Growth Officer, Blueshift
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"As customers, we don't interact with brands and think of channels. We interact with the brand as an entity, regardless of the channel used to communicate with them." - Josh Francia, Chief Growth Officer, Blueshift
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"With smart hub CDPs, when a phone number comes in, it can call the CDP and pull up the last 20 emails. And that agent can be very intelligent talking to the customers" - Josh Francia, Chief Growth Officer, Blueshift
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“So anytime they're experiencing your product, that's an opportunity for you as a brand, to have a positive impact on them and increase your engagement and loyalty” - Josh Francia, Chief Growth Officer, Blueshift
- Part 1The value of CDPs & connected data
- Part 2Unifying & Activating your customer data — Josh Francia // Blueshift
- Part 3Creating Relevant content in real-time — Josh Francia // Blueshift
- Part 4Delivering relevant product recommendations — Josh Francia // Blueshift
- Part 5 Omnichannel experiences that drive loyalty — Josh Francia // Blueshift
Up Next:
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Part 1The value of CDPs & connected data
\Josh Francia is the Chief Growth Officer at Blueshift. For Connected Data Week, Josh discusses how you can use multiple data sources together to better personalize your marketing. Ultimately, it all boils down to user experience. Today, Josh talks about the value of CDPs and connected data.
Play Podcast -
Part 2Unifying & Activating your customer data — Josh Francia // Blueshift
Josh Francia, the Chief Growth Officer at Blueshift is back for day 2 of Connected Data Week. How can you use multiple data sources to improve personalization in your marketing strategy? A major step is using segmentation levels and real time triggers to better serve customers. Today, Josh talks about unifying and activating customer data.
Play Podcast -
Part 3Creating Relevant content in real-time — Josh Francia // Blueshift
Josh Francia, Chief Growth Officer at Blueshift discusses the importance of relevant content creation in marketing. It is not just about using the right channels to market your message. It also extends to what your message is. Josh breaks down the process of creating relevant content in real time using Smart Hub CDPs.
Play Podcast -
Part 4Delivering relevant product recommendations — Josh Francia // Blueshift
Chief Growth Officer at Blueshift, Josh Francia continues the conversation about the value of CDPs. Your interaction with your customers should be personal. That’s how you’re going to make the most impact and build meaningful relationships. Today, Josh explores merchandising and delivering relevant product recommendations using Smart Hub CDPs.
Play Podcast -
Part 5Omnichannel experiences that drive loyalty — Josh Francia // Blueshift
Josh Francia, Chief Growth Officer at Blueshift expounds on omni channel experiences that drive customer loyalty. Connecting customer data across multiple channels helps brands to influence customer behaviour. And in effect win their loyalty. Today, Josh gets into the best ways to use omni channel experiences to build customer loyalty.
