Creating Relevant content in real-time — Josh Francia // Blueshift
- Part 1The value of CDPs & connected data
- Part 2Unifying & Activating your customer data — Josh Francia // Blueshift
- Part 3 Creating Relevant content in real-time — Josh Francia // Blueshift
- Part 4Delivering relevant product recommendations — Josh Francia // Blueshift
- Part 5Omnichannel experiences that drive loyalty — Josh Francia // Blueshift
Show Notes
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03:05CDPs and content distributionSmart Hub CDPs combine catalog data with real time customer behaviour to come up with predictive recommendations.
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04:44Engaging anonymous customersPooling first and second party data allows companies to personalize customer offers. This enriches the customer experience.
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07:25Using CDPs to deliver real time experiencesBlueshift has an AI that looks at a variety of data signals to determine when customers are most receptive. Engaging customers at the right time matters.
Quotes
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"Smart Hub CDPs will ingest catalog data… And then connect those to come up with predictive recommendations." - Josh Francia, Chief Growth Officer, Blueshift
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"Our recommendations have this predictive element to it, but also allow you to layer in some controls among that predictive element." - Josh Francia, Chief Growth Officer, Blueshift
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"Blueshifts AI is valuable for the time element. It looks at data signals and figures out the probability, what hours are they most likely to engage with your brand." - Josh Francia, Chief Growth Officer, Blueshift
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“We have companies that have seen a 30 to 50% lift in revenue with Blueshifts AI, Time Optimization...” - Josh Francia, Chief Growth Officer, Blueshift
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“Apple iOS 15 just came out and Apple has the ability to not track opens anymore if you're using the mail app. About 40% of all people use the Apple mail app...” - Josh Francia, Chief Growth Officer, Blueshift
- Part 1The value of CDPs & connected data
- Part 2Unifying & Activating your customer data — Josh Francia // Blueshift
- Part 3 Creating Relevant content in real-time — Josh Francia // Blueshift
- Part 4Delivering relevant product recommendations — Josh Francia // Blueshift
- Part 5Omnichannel experiences that drive loyalty — Josh Francia // Blueshift
Up Next:
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Part 1The value of CDPs & connected data
\Josh Francia is the Chief Growth Officer at Blueshift. For Connected Data Week, Josh discusses how you can use multiple data sources together to better personalize your marketing. Ultimately, it all boils down to user experience. Today, Josh talks about the value of CDPs and connected data.
Play Podcast -
Part 2Unifying & Activating your customer data — Josh Francia // Blueshift
Josh Francia, the Chief Growth Officer at Blueshift is back for day 2 of Connected Data Week. How can you use multiple data sources to improve personalization in your marketing strategy? A major step is using segmentation levels and real time triggers to better serve customers. Today, Josh talks about unifying and activating customer data.
Play Podcast -
Part 3Creating Relevant content in real-time — Josh Francia // Blueshift
Josh Francia, Chief Growth Officer at Blueshift discusses the importance of relevant content creation in marketing. It is not just about using the right channels to market your message. It also extends to what your message is. Josh breaks down the process of creating relevant content in real time using Smart Hub CDPs.
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Part 4Delivering relevant product recommendations — Josh Francia // Blueshift
Chief Growth Officer at Blueshift, Josh Francia continues the conversation about the value of CDPs. Your interaction with your customers should be personal. That’s how you’re going to make the most impact and build meaningful relationships. Today, Josh explores merchandising and delivering relevant product recommendations using Smart Hub CDPs.
Play Podcast -
Part 5Omnichannel experiences that drive loyalty — Josh Francia // Blueshift
Josh Francia, Chief Growth Officer at Blueshift expounds on omni channel experiences that drive customer loyalty. Connecting customer data across multiple channels helps brands to influence customer behaviour. And in effect win their loyalty. Today, Josh gets into the best ways to use omni channel experiences to build customer loyalty.
Play Podcast
