Delivering relevant product recommendations — Josh Francia // Blueshift
- Part 1The value of CDPs & connected data
- Part 2Unifying & Activating your customer data — Josh Francia // Blueshift
- Part 3Creating Relevant content in real-time — Josh Francia // Blueshift
- Part 4 Delivering relevant product recommendations — Josh Francia // Blueshift
- Part 5Omnichannel experiences that drive loyalty — Josh Francia // Blueshift
Show Notes
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02:47Using Smart Hub CDPs product recommendations and merchandisingSmart Hub CDPs pair real time product knowledge with relevant customer data points to provide personalized recommendations.
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04:17Using data points to make personalized recommendationsHaving a lot of data requires the help of AI. AI ranking connects the various data points and streamlines them to suggest personalized product recommendations.
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06:26AI versus marketersWhile AI takes care of the bulk data processing, it does not know the business. Marketers are still required to work alongside AI to deliver personalized customer experiences.
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07:58Using AI with small volumes of dataPropensity type scoring models require certain amounts of data to work well. For example companies with smaller amounts work well with higher propensity events.
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09:29Delivering a personalized customer experience to new customersAs companies become more personalized they can use collaborative filtering of similar profiles to determine how to personalize recommendations for new users.
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10:30Campaign creation using Smart Hub CDPsMost companies using a Smart Hub CPD save about 50 hours per week. Leveraging AI against multiple data collection channels means that businesses can focus more on productivity and efficiency.
Quotes
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"Smart Hub CDPs grab all of your product information and real-time updates… And they can use that information to influence the purchasing behaviors of different people." - Josh Francia, Chief Growth Officer, Blueshift
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"When you have a lot of data, you need a lot of help from AI to help sort through that data. And that's the benefit of collaborative filtering..." - Josh Francia, Chief Growth Officer, Blueshift
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"The AI will help do a lot of the heavy lifting for you that you can't do by yourself, but it does not know your business as well as you do." - Josh Francia, Chief Growth Officer, Blueshift
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“We don't believe in rogue AI that just runs everything without any guidance. It's a tool you can use to better make your experiences more relevant to your customers.” - Josh Francia, Chief Growth Officer, Blueshift
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“There needs to be enough data for certain AI models to make sense. And those are mostly around propensity type scoring models.” - Josh Francia, Chief Growth Officer, Blueshift
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“Most companies we work with save about 50 hours a week using a smart hub CDP versus multiple channels and marketing platforms to accomplish the same thing.” - Josh Francia, Chief Growth Officer, Blueshift
- Part 1The value of CDPs & connected data
- Part 2Unifying & Activating your customer data — Josh Francia // Blueshift
- Part 3Creating Relevant content in real-time — Josh Francia // Blueshift
- Part 4 Delivering relevant product recommendations — Josh Francia // Blueshift
- Part 5Omnichannel experiences that drive loyalty — Josh Francia // Blueshift
Up Next:
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Part 1The value of CDPs & connected data
\Josh Francia is the Chief Growth Officer at Blueshift. For Connected Data Week, Josh discusses how you can use multiple data sources together to better personalize your marketing. Ultimately, it all boils down to user experience. Today, Josh talks about the value of CDPs and connected data.
Play Podcast -
Part 2Unifying & Activating your customer data — Josh Francia // Blueshift
Josh Francia, the Chief Growth Officer at Blueshift is back for day 2 of Connected Data Week. How can you use multiple data sources to improve personalization in your marketing strategy? A major step is using segmentation levels and real time triggers to better serve customers. Today, Josh talks about unifying and activating customer data.
Play Podcast -
Part 3Creating Relevant content in real-time — Josh Francia // Blueshift
Josh Francia, Chief Growth Officer at Blueshift discusses the importance of relevant content creation in marketing. It is not just about using the right channels to market your message. It also extends to what your message is. Josh breaks down the process of creating relevant content in real time using Smart Hub CDPs.
Play Podcast -
Part 4Delivering relevant product recommendations — Josh Francia // Blueshift
Chief Growth Officer at Blueshift, Josh Francia continues the conversation about the value of CDPs. Your interaction with your customers should be personal. That’s how you’re going to make the most impact and build meaningful relationships. Today, Josh explores merchandising and delivering relevant product recommendations using Smart Hub CDPs.
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Part 5Omnichannel experiences that drive loyalty — Josh Francia // Blueshift
Josh Francia, Chief Growth Officer at Blueshift expounds on omni channel experiences that drive customer loyalty. Connecting customer data across multiple channels helps brands to influence customer behaviour. And in effect win their loyalty. Today, Josh gets into the best ways to use omni channel experiences to build customer loyalty.
Play Podcast
