Integrating Product & Services into TV Content — Ronald Pruett, Jr. // Boston Associates

Welcome to TV Advertising Week on the MarTech podcast. This week we're going to take a long look at one of the largest and most powerful mediums of marketing - television advertising. Joining us is Ronald Pruett, Jr., the Managing Partner at the Boston Associates, which is a consulting firm that advises equity firms and enterprises on how they can rapidly reshape and reposition existing businesses to realize their full potential. In part 4 of our conversation, we're going to talk about how to integrate product placements into TV content.
About the speaker

Ronald Pruett, Jr.

Boston Associates

 - Boston Associates

Ronald is the Managing Partner at The Boston Associates, which is a consulting firm that advises equity firms and enterprises on how they can rapidly reshape and reposition existing businesses to realize their full potential.

Show Notes

Quotes

  • “Getting your products into mainstream TV takes a different level of sophistication.” - Ronald “The infomercials are dying but new platforms have taken its place.” - Ronald “600 million Chinese regularly use live stream platforms.” - Ronald “If your original DNA is built around direct to the consumer it gets a lot easier to pivot.” - Ronald

About the speaker

Ronald Pruett, Jr.

Boston Associates

 - Boston Associates

Ronald is the Managing Partner at The Boston Associates, which is a consulting firm that advises equity firms and enterprises on how they can rapidly reshape and reposition existing businesses to realize their full potential.

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