TV Advertising Landscape Growth & Trends

Welcome to TV Advertising Week on the MarTech podcast. This week we're going to take a long look at one of the largest and most powerful mediums of marketing - television advertising. Joining us is Ronald Pruett, Jr., Managing Partner at The Boston Associates, which is a consulting firm that advises equity firms and enterprises on how they can rapidly reshape and reposition existing businesses to realize their full potential. In part 1 of our conversation, we discuss the trends and areas of growth in the TV advertising landscape.
About the speaker

Ronald Pruett, Jr.

Boston Associates

 - Boston Associates

Ronald is the Managing Partner at The Boston Associates, which is a consulting firm that advises equity firms and enterprises on how they can rapidly reshape and reposition existing businesses to realize their full potential.

Show Notes

Quotes

  • “I started my career in emerging markets and I have moved and studied abroad.” - Ronald“In the late 90s, I jumped into the venture capital business in Boston.” - Ronald“There’s no channel that pulls it all together and creates as much of an umbrella and a boom to your marketing efforts like television.” - Ronald“People are starting to realize again that television can be a massive driver of traffic.” - Ronald“In many aspects, TV is relaxing.” - Ronald“Every time we do a commercial, we see an immediate increase in clicks to our web properties.” - Ronald

About the speaker

Ronald Pruett, Jr.

Boston Associates

 - Boston Associates

Ronald is the Managing Partner at The Boston Associates, which is a consulting firm that advises equity firms and enterprises on how they can rapidly reshape and reposition existing businesses to realize their full potential.

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