How to Align Automation and Authenticity — Luis Baez // Madecraft
- Part 1Why LinkedIn is the marketer’s social platform — Luis Baez // Madecraft
- Part 2 How to Align Automation and Authenticity — Luis Baez // Madecraft
Show Notes
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02:42Balancing authenticity and automation in content creation on LinkedInEmpathize with your audience's problems, be vulnerable, and offer value. Leverage chatbots in your authentic voice, and utilize videos to address common objections and questions during the buying journey, infusing a human touch into an otherwise automated process.
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07:30Humanizing B2B content for authentic engagementTo maintain authenticity while automating B2B content, the voice, tone, and how you connect with the audience are important considerations. Appeal to the shared human experience rather than corporate titles and provide relatable, problem-solving content.
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08:57Developing a content assembly line to maximize ROITo prevent content from becoming repetitive while leveraging automation, develop a content assembly line by adopting the "Turkey Dinner Method." Transform your original content into different formats to maximize your productivity and your ROI on a single effort.
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10:39Three steps for remaining authentic while automating contentFocus on the human, not just the title when creating content, and align with your audience's preferred content format. In addition, be empathetic to your audience's busy schedules and serve content in ways that make it easy to extract the core takeaways.
Quotes
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"Even if someones a Fortune 500 C-level executive, they love the same fast foods you do, They're human. If you can appeal to the human experience they're having in a corporate setting, that can be very powerful." - Luis Baez
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"What is it that your audience loves? Do they prefer podcasts? Do they like blogs? Do they want white papers? You have to aligned with that." - Luis Baez
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"Be empathetic. Your audience is busy trying to be successful at what they do. How can you serve them up the content in different ways to help them consume it and get the core takeaways from what it is you're trying to share?" - Luis Baez
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"When I think about my conversations or the content that I produce, I look for opportunities to be vulnerable, and to empathise with the customer. I am vulnerable, aligned, and useful, or resourceful in some way to them." - Luis Baez
- Part 1Why LinkedIn is the marketer’s social platform — Luis Baez // Madecraft
- Part 2 How to Align Automation and Authenticity — Luis Baez // Madecraft
Up Next:
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Part 1Why LinkedIn is the marketer’s social platform — Luis Baez // Madecraft
Luis Baez, Sales Enablement Strategist and Coach, explores the significance of achieving authenticity. LinkedIn's algorithm favors thought leadership, teaching, and coaching efforts. Given that only 3% of users regularly post content, the platform presents a great opportunity for marketers to gain significant exposure and connect with a broad audience. Today, Luis discusses why LinkedIn is the marketer's social platform.
Play Podcast -
Part 2How to Align Automation and Authenticity — Luis Baez // Madecraft
Luis Baez, Sales Enablement Strategist and Coach, explores the significance of achieving authenticity. In the digital age, automation has become a cornerstone of marketing efficiency, but with it comes the challenge of retaining that genuine, human touch. How do you automate your processes while preserving the authenticity that resonates with your audience? Today, Luis discusses how to align automation and authenticity.
