Developing Effective TV Advertising Campaigns — Ronald Pruett, Jr. // Boston Associates
Ronald Pruett, Jr.
Boston Associates
- Part 1TV Advertising Landscape Growth & Trends
- Part 2 Developing Effective TV Advertising Campaigns — Ronald Pruett, Jr. // Boston Associates
- Part 3Evaluating TV as a Direct Response Channel — Ronald Pruett, Jr. // Boston Associates
- Part 4Integrating Product & Services into TV Content — Ronald Pruett, Jr. // Boston Associates
- Part 5OTT and the Future of TV Advertising — Ronald Pruett, Jr. // Boston Associates
Show Notes
Quotes
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“I’m a big believer that if you build a category that you can own and dominate, then you can also build a successful brand.” - Ronald“With TV, you can buy ads in different size format.” - Ronald“The creative part is incredibly important.” - Ronald“You can expect to pay between $5,000 to $25,000 for a basic ad.” - Ronald“For $50,000 you should be able to get a very good creative and an ad that would last between 60 seconds to one minute and 20 seconds.” - Ronald“It is often much cheaper to broadcast nationally than to buy geo-targeted regional buys.” - Ronald“You need to test constantly. And you need to have attribution in mind.” - Ronald“Once proven effective, television can give you very quick scale which is difficult on other channels.” - Ronald“TV is not the be all and end all for every kind of product or category.” - Ronald
- Part 1TV Advertising Landscape Growth & Trends
- Part 2 Developing Effective TV Advertising Campaigns — Ronald Pruett, Jr. // Boston Associates
- Part 3Evaluating TV as a Direct Response Channel — Ronald Pruett, Jr. // Boston Associates
- Part 4Integrating Product & Services into TV Content — Ronald Pruett, Jr. // Boston Associates
- Part 5OTT and the Future of TV Advertising — Ronald Pruett, Jr. // Boston Associates
Up Next:
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Part 1TV Advertising Landscape Growth & Trends
Welcome to TV Advertising Week on the MarTech podcast. This week we're going to take a long look at one of the largest and most powerful mediums of marketing - television advertising. Joining us is Ronald Pruett, Jr., Managing Partner at The Boston Associates, which is a consulting firm that advises equity firms and enterprises on how they can rapidly reshape and reposition existing businesses to realize their full potential. In part 1 of our conversation, we discuss the trends and areas of growth in the TV advertising landscape.
Play Podcast -
Part 2Developing Effective TV Advertising Campaigns — Ronald Pruett, Jr. // Boston Associates
Welcome back to TV Advertising Week on the MarTech podcast. This week we're going to take a long look at one of the largest and most powerful mediums of marketing: television advertising. Joining us is Ronald Pruett, Jr., Managing Partner at The Boston Associates, which is a consulting firm that advises equity firms and enterprises on how they can rapidly reshape and reposition existing businesses to realize their full potential. In part 2 of our conversation, we discuss Ronald's tips for developing an effective TV ad campaign.
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Part 3Evaluating TV as a Direct Response Channel — Ronald Pruett, Jr. // Boston Associates
Welcome to TV Advertising Week on the MarTech podcast. This week we're going to take a long look at one of the largest and most powerful mediums of marketing - television advertising. Joining us is Ronald Pruett, Jr., the Managing Partner at the Boston Associates, which is a consulting firm that advises equity firms and enterprises on how they can rapidly reshape and reposition existing businesses to realize their full potential. In part 3 of our conversation, we're going to talk about the tricks for creating a direct response campaign.
Play Podcast -
Part 4Integrating Product & Services into TV Content — Ronald Pruett, Jr. // Boston Associates
Welcome to TV Advertising Week on the MarTech podcast. This week we're going to take a long look at one of the largest and most powerful mediums of marketing - television advertising. Joining us is Ronald Pruett, Jr., the Managing Partner at the Boston Associates, which is a consulting firm that advises equity firms and enterprises on how they can rapidly reshape and reposition existing businesses to realize their full potential. In part 4 of our conversation, we're going to talk about how to integrate product placements into TV content.
Play Podcast -
Part 5OTT and the Future of TV Advertising — Ronald Pruett, Jr. // Boston Associates
Welcome to TV Advertising Week on the MarTech podcast. This week we're going to take a long look at one of the largest and most powerful mediums of marketing - television advertising. Joining us is Ronald Pruett, Jr., the Managing Partner at the Boston Associates, which is a consulting firm that advises equity firms and enterprises on how they can rapidly reshape and reposition existing businesses to realize their full potential. In part 5 of our conversation, we're going to talk about the future of advertising and OTT.
Play Podcast
