Evaluating TV as a Direct Response Channel — Ronald Pruett, Jr. // Boston Associates

Welcome to TV Advertising Week on the MarTech podcast. This week we're going to take a long look at one of the largest and most powerful mediums of marketing - television advertising. Joining us is Ronald Pruett, Jr., the Managing Partner at the Boston Associates, which is a consulting firm that advises equity firms and enterprises on how they can rapidly reshape and reposition existing businesses to realize their full potential. In part 3 of our conversation, we're going to talk about the tricks for creating a direct response campaign.
About the speaker

Ronald Pruett, Jr.

Boston Associates

 - Boston Associates

Ronald is the Managing Partner at The Boston Associates, which is a consulting firm that advises equity firms and enterprises on how they can rapidly reshape and reposition existing businesses to realize their full potential.

Show Notes

Quotes

  • “You have to think about the intent of what you are trying to achieve with the television ad.” - Ronald“Every time you run something on television you are going to see a spike.” - Ronald“What’s old is new again.” - Ronald“The best way to build a brand is through sales.” - Ronald

About the speaker

Ronald Pruett, Jr.

Boston Associates

 - Boston Associates

Ronald is the Managing Partner at The Boston Associates, which is a consulting firm that advises equity firms and enterprises on how they can rapidly reshape and reposition existing businesses to realize their full potential.

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