Unifying & Activating your customer data — Josh Francia // Blueshift
- Part 1The value of CDPs & connected data
- Part 2 Unifying & Activating your customer data — Josh Francia // Blueshift
- Part 3Creating Relevant content in real-time — Josh Francia // Blueshift
- Part 4Delivering relevant product recommendations — Josh Francia // Blueshift
- Part 5Omnichannel experiences that drive loyalty — Josh Francia // Blueshift
Show Notes
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03:00Centralizing and activating new client dataThis is dependent on the amount and the relevance of the data collected. Knowing how you want to use the data reduces the data activation time.
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05:08Problems people faceMaking sure the data is accurate and clean. CDPs can track anonymous behaviours but these need to be linked to a central point to realize actual customer data.
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06:41Identifying the userCDPs track user activity from anonymity to the point of identification. Collected data points are linked together to convert anonymous behavior to known behaviour.
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08:24Integrating data points successfullyCDPs give priority to customer data over channel level data. This allows for otherwise separate data points to be linked seamlessly to create a unique customer record.
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10:41Driving business through collected dataSegmentation levels allow businesses to accomplish more with the data they have collected.
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12:04Levels of segmentationThe beauty of segmentation lies in its applications. It offers the flexibility of varied filtering options to get the clearest picture of the customer journey.
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14:00Improving buyer journeysReal-time event triggers account for customer behaviours and preferences. This way businesses can communicate with customers through the right channels.
Quotes
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"Every CDP can track anonymous behavior, but it's anonymous based on a certain anonymous key that usually the company creates or the CDP creates themselves." - Josh Francia, Chief Growth Officer, Blueshift
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"CDPs allow businesses to take one level up and say, don't worry about your channel level data. Look at your customer data." - Josh Francia, Chief Growth Officer, Blueshift
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"You can segment data attributes you have in the CDP. And you can group and nest and do all sorts of things all without any code..." - Josh Francia, Chief Growth Officer, Blueshift
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“CDPs are custom built for speed and flexibility… These segments are always updated so you can build event journeys based on those segments.” - Josh Francia, Chief Growth Officer, Blueshift
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“It's about consolidating your data sources to have a unified view of the customer. Then you could use that to understand their behavior in an omni-channel experience.” - Benjamin Shapiro, Host, MarTech podcast
- Part 1The value of CDPs & connected data
- Part 2 Unifying & Activating your customer data — Josh Francia // Blueshift
- Part 3Creating Relevant content in real-time — Josh Francia // Blueshift
- Part 4Delivering relevant product recommendations — Josh Francia // Blueshift
- Part 5Omnichannel experiences that drive loyalty — Josh Francia // Blueshift
Up Next:
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Part 1The value of CDPs & connected data
\Josh Francia is the Chief Growth Officer at Blueshift. For Connected Data Week, Josh discusses how you can use multiple data sources together to better personalize your marketing. Ultimately, it all boils down to user experience. Today, Josh talks about the value of CDPs and connected data.
Play Podcast -
Part 2Unifying & Activating your customer data — Josh Francia // Blueshift
Josh Francia, the Chief Growth Officer at Blueshift is back for day 2 of Connected Data Week. How can you use multiple data sources to improve personalization in your marketing strategy? A major step is using segmentation levels and real time triggers to better serve customers. Today, Josh talks about unifying and activating customer data.
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Part 3Creating Relevant content in real-time — Josh Francia // Blueshift
Josh Francia, Chief Growth Officer at Blueshift discusses the importance of relevant content creation in marketing. It is not just about using the right channels to market your message. It also extends to what your message is. Josh breaks down the process of creating relevant content in real time using Smart Hub CDPs.
Play Podcast -
Part 4Delivering relevant product recommendations — Josh Francia // Blueshift
Chief Growth Officer at Blueshift, Josh Francia continues the conversation about the value of CDPs. Your interaction with your customers should be personal. That’s how you’re going to make the most impact and build meaningful relationships. Today, Josh explores merchandising and delivering relevant product recommendations using Smart Hub CDPs.
Play Podcast -
Part 5Omnichannel experiences that drive loyalty — Josh Francia // Blueshift
Josh Francia, Chief Growth Officer at Blueshift expounds on omni channel experiences that drive customer loyalty. Connecting customer data across multiple channels helps brands to influence customer behaviour. And in effect win their loyalty. Today, Josh gets into the best ways to use omni channel experiences to build customer loyalty.
Play Podcast
