The value of CDPs & connected data
- Part 1 The value of CDPs & connected data
- Part 2Unifying & Activating your customer data — Josh Francia // Blueshift
- Part 3Creating Relevant content in real-time — Josh Francia // Blueshift
- Part 4Delivering relevant product recommendations — Josh Francia // Blueshift
- Part 5Omnichannel experiences that drive loyalty — Josh Francia // Blueshift
Show Notes
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02:21Defining CDPsCDPs are either Traditional or Smart Hub. Traditional CDPs are more focused on customer data while Smart Hub CDPs focus more on activation.
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04:35Choosing the right CDP for your businessThe best fit is dependent on business needs. Traditional CDPs work best for data management while data activation requires Smart Hub CDPs.
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06:42Evaluating the impact of Smart Hub CDPs on data utilitySmart Hub CDPs help to remove the barriers of access to first party data. The AI aspect of Smart Hub CDPs allows businesses to market more efficiently.
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09:56Why you should personalize the experienceCustomers expect personalization. Businesses that acknowledge the demand for personalization on an individual level perform better.
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12:14The relevance of Smart Hub CDPs in smaller businessesSmart Hub CDPs use connected data to guide personalization. Thus allowing businesses to determine and better serve the needs of their target markets.
Quotes
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"Pure play traditional CDPs are ones that essentially are one step better than, kind of, tag managers." - Josh Francia, Chief Growth Officer, Blueshift
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"Smart hub CDPs are really focused on activation… Instead of that data routing layer, they actually have an orchestration layer." - Josh Francia, Chief Growth Officer, Blueshift
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"When it comes to CDPs, sometimes it's not necessarily one or the other, but I think generally speaking it's what you are trying to accomplish." - Josh Francia, Chief Growth Officer, Blueshift
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“A smart component of Smart Hub CDPs is this AI component that can become super valuable for marketers to lead them and answer the four W's of AI marketing.” - Josh Francia, Chief Growth Officer, Blueshift
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“The four W's of AI marketing is who to target, what to recommend, when to message them, and where they're going to be most receptive, what channel.” - Josh Francia, Chief Growth Officer, Blueshift
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“As you get bigger as an organization, you need to get more personalized and in certain industries, customers expect personalization.” - Josh Francia, Chief Growth Officer, Blueshift
- Part 1 The value of CDPs & connected data
- Part 2Unifying & Activating your customer data — Josh Francia // Blueshift
- Part 3Creating Relevant content in real-time — Josh Francia // Blueshift
- Part 4Delivering relevant product recommendations — Josh Francia // Blueshift
- Part 5Omnichannel experiences that drive loyalty — Josh Francia // Blueshift
Up Next:
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Part 1The value of CDPs & connected data
\Josh Francia is the Chief Growth Officer at Blueshift. For Connected Data Week, Josh discusses how you can use multiple data sources together to better personalize your marketing. Ultimately, it all boils down to user experience. Today, Josh talks about the value of CDPs and connected data.
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Part 2Unifying & Activating your customer data — Josh Francia // Blueshift
Josh Francia, the Chief Growth Officer at Blueshift is back for day 2 of Connected Data Week. How can you use multiple data sources to improve personalization in your marketing strategy? A major step is using segmentation levels and real time triggers to better serve customers. Today, Josh talks about unifying and activating customer data.
Play Podcast -
Part 3Creating Relevant content in real-time — Josh Francia // Blueshift
Josh Francia, Chief Growth Officer at Blueshift discusses the importance of relevant content creation in marketing. It is not just about using the right channels to market your message. It also extends to what your message is. Josh breaks down the process of creating relevant content in real time using Smart Hub CDPs.
Play Podcast -
Part 4Delivering relevant product recommendations — Josh Francia // Blueshift
Chief Growth Officer at Blueshift, Josh Francia continues the conversation about the value of CDPs. Your interaction with your customers should be personal. That’s how you’re going to make the most impact and build meaningful relationships. Today, Josh explores merchandising and delivering relevant product recommendations using Smart Hub CDPs.
Play Podcast -
Part 5Omnichannel experiences that drive loyalty — Josh Francia // Blueshift
Josh Francia, Chief Growth Officer at Blueshift expounds on omni channel experiences that drive customer loyalty. Connecting customer data across multiple channels helps brands to influence customer behaviour. And in effect win their loyalty. Today, Josh gets into the best ways to use omni channel experiences to build customer loyalty.
Play Podcast
