Should you build an influencer campaign? — Vivien Garnès // Upfluence
- Part 1 Should you build an influencer campaign? — Vivien Garnès // Upfluence
- Part 2Matching influencers and your audience — Vivien Garnès // Upfluence
- Part 3Matching influencers and your audience — Vivien Garnès // Upfluence (copy)
- Part 4Tips for getting the best work from influencers — Vivien Garnès // Upfluence
- Part 5How to monetize your influencer marketing campaigns — Vivien Garnès // Upfluence
- Part 6How to monetize your influencer marketing campaigns — Vivien Garnès // Upfluence (copy)
- Part 7Becoming a marketing influencer — Vivien Garnès // Upfluence
- Part 8Becoming a marketing influencer — Vivien Garnès // Upfluence (copy)
Show Notes
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02:50Brands and Influencer Marketing campaignsMarketers have turned to influencer marketing as a way to maximize their marketing dollars. This is due to the increase in eCommerce and the depreciation of third-party cookies.
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05:39Influencers today versus influencers before COVIDPre-COVID, influencers were mostly celebrities. Currently, influencers are content creators that operate within niches on social media and have higher follower engagement rates..
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06:43Why brands have shifted towards smaller influencersSmaller influencers generate higher engagement. Companies like Upfluence make it easier for brands to scale large influencer marketing campaigns with smaller influencers for better ROI.
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09:26Industries using Influencer MarketingMost consumer industries have adopted influencer marketing as a strategy. For B2Bs, complications arise where conflicts of interest are concerned.
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12:16ROI from Performance Marketing vs Influencer Marketing campaignsUnlike CPC campaigns, influencer marketing isn't direct response. So, it boils down to aligning the interests of brands and creators in a scalable and mutually beneficial way.
Quotes
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"Consumer-oriented businesses can benefit from influencer marketing. They can benefit from working with creators to publish great quality content, drive traffic, and drive direct conversions." -Vivien Garnès, Upfluence, Co-CEO
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"People like Kim Kardashian used to be the embodiment of an influencer. Now, an influencer is someone that you probably wouldnt know if you werent following them specifically on social media." -Vivien Garnès, Upfluence, Co-CEO
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"The distribution of influencers is a 1/x curve with a long tail of small creators, and a handful of large creators. The mid and long-tail ones tend to be the heart, soul and crux of influencer marketing." -Vivien Garnès, Upfluence, Co-CEO
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"Upfluence, offered technology solutions to streamline & automate a historically tedious process, enabling successful brands to scale large influencer marketing programs with small influencers." -Vivien Garnès, Upfluence, Co-CEO
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"Brands market to an audience via proxy; someone who owns a certain audience. The third-party effect is always more authentic and a better way to get your point across." -Vivien Garnès, Upfluence, Co-CEO
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"Influencer marketing isnt direct response. Unlike CPC campaigns, it's not a proportional relationship between how much you spend and how much you get. There's a science and an art to it." -Vivien Garnès, Upfluence, Co-CEO
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"Let's say I'm the brand and you are a creator. If I give you $100, it costs me $100. Its a 1:1 relationship." -Vivien Garnès, Upfluence, Co-CEO
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"What value proposition can your brand offer to influencers? Is it money or a product? This will dictate everything down the line for your campaign." -Vivien Garnès, Upfluence, Co-CEO
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"If I give you a $100 product that costs me $25 to produce and $5 to ship, I have leverage." -Vivien Garnès, Upfluence, Co-CEO
- Part 1 Should you build an influencer campaign? — Vivien Garnès // Upfluence
- Part 2Matching influencers and your audience — Vivien Garnès // Upfluence
- Part 3Matching influencers and your audience — Vivien Garnès // Upfluence (copy)
- Part 4Tips for getting the best work from influencers — Vivien Garnès // Upfluence
- Part 5How to monetize your influencer marketing campaigns — Vivien Garnès // Upfluence
- Part 6How to monetize your influencer marketing campaigns — Vivien Garnès // Upfluence (copy)
- Part 7Becoming a marketing influencer — Vivien Garnès // Upfluence
- Part 8Becoming a marketing influencer — Vivien Garnès // Upfluence (copy)
Up Next:
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Part 1Should you build an influencer campaign? — Vivien Garnès // Upfluence
Vivien Garnès, Co-CEO of Upfluence, discusses ways to maximize your influencer marketing strategies. In an age where more people are shopping online, brands must consider the benefits of influencer marketing. As online competition mounts, where you decide to spend your marketing dollars is becoming more integral to success. Today, Vivien talks about whether you should be building an influencer marketing campaign
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Part 2Matching influencers and your audience — Vivien Garnès // Upfluence
Upfluence’s Co-CEO, Vivien Garnès, offers his tips for maximizing your influencer marketing strategies. All influencers were not created equally. You must invest the time to understand what your audience wants and the influencers who are able to provide that content to them. Today, Vivien talks about matching influencers with your audience.
Play Podcast -
Part 3Matching influencers and your audience — Vivien Garnès // Upfluence (copy)
Upfluence’s Co-CEO, Vivien Garnès, offers his tips for maximizing your influencer marketing strategies. All influencers were not created equally. You must invest the time to understand what your audience wants and the influencers who are able to provide that content to them. Today, Vivien talks about matching influencers with your audience.
Play Podcast -
Part 4Tips for getting the best work from influencers — Vivien Garnès // Upfluence
Vivien Garnès, Upfluence’s Co-CEO, highlights methods to maximize your influencer marketing strategies. Keeping your influencers motivated means that they can produce the best content for your brand. This motivation doesn’t necessarily have to be monetary and can take many forms. Today, Vivien talks about tips for getting the best work from influencers.
Play Podcast -
Part 5How to monetize your influencer marketing campaigns — Vivien Garnès // Upfluence
Upfluence Co-CEO, Vivien Garnès, discusses tips to build an effective influencer marketing campaign. Current statistics indicate an increase in marketing budget allocations to influencer marketing. However, measuring their effectiveness still challenges marketers. Today, Vivien talks about how you can monetize your influencer marketing campaigns.
Play Podcast -
Part 6How to monetize your influencer marketing campaigns — Vivien Garnès // Upfluence (copy)
Upfluence Co-CEO, Vivien Garnès, discusses tips to build an effective influencer marketing campaign. Current statistics indicate an increase in marketing budget allocations to influencer marketing. However, measuring their effectiveness still challenges marketers. Today, Vivien talks about how you can monetize your influencer marketing campaigns.
Play Podcast -
Part 7Becoming a marketing influencer — Vivien Garnès // Upfluence
Co-CEO of Upfluence, Vivien Garnès, wraps up discussions on maximizing influencer marketing campaigns. Becoming an Influencer isn’t as easy as many make it seem online. Many hours must be spent producing high-quality content that can win the attention of consumers and the brands they love. Today, Vivien breaks down the process of becoming an Influencer.
Play Podcast -
Part 8Becoming a marketing influencer — Vivien Garnès // Upfluence (copy)
Co-CEO of Upfluence, Vivien Garnès, wraps up discussions on maximizing influencer marketing campaigns. Becoming an Influencer isn’t as easy as many make it seem online. Many hours must be spent producing high-quality content that can win the attention of consumers and the brands they love. Today, Vivien breaks down the process of becoming an Influencer.
Play Podcast
