Why brands and creators are investing more into video content — Sterling Jackson // Aspire
- Part 1The new era of high-trust commerce — Sterling Jackson // Aspire
- Part 2 Why brands and creators are investing more into video content — Sterling Jackson // Aspire
Show Notes
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02:12Why brands and creators are investing more time and energy in video contentThere are four main reasons why brands and creators are investing more in video content: increased engagement, wider audience reach, better storytelling, and authenticity. Ultimately, video builds trust with audiences more effectively than traditional text-based marketing.
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04:06The accessibility and authenticity of video content todayVideo content has become more accessible and easier to produce, even for those without high-end equipment. Creators can produce multiple videos at no cost, and the authenticity that comes with lower production value can actually enhance the impact of the content.
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05:20Maximizing success with video contentVideo has a faster turnaround than TV ads, enabling rapid iteration and A/B testing without knowing platform algorithms. Aspire offers best practices to enable customers to achieve success faster than investing in traditional media.
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06:42Measuring the success of influencer marketing campaignsMany companies have limited their influencer marketing campaigns to focus solely on top-of-funnel metrics such as awareness and impressions. However, Aspire recently launched a new impact dashboard to help customers to consider the full funnel.
Quotes
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"Brands and creators are investing more in video content for increased engagement. We did a study years ago where social media platforms generate 1200% more shares than text or images alone." -Sterling Jackson, Head of Marketing, Aspire
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"When I was doing high-end video production for customer marketing previously, wed spend 40K on a basic case study development. Creators today can put out multiple videos for essentially free." -Sterling Jackson, Head of Marketing, Aspire
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"Because the turnaround for producing videos is so much faster than a traditional TV ad, you can have much more rapid iteration and opportunities to do A/B testing." -Sterling Jackson, Head of Marketing, Aspire
- Part 1The new era of high-trust commerce — Sterling Jackson // Aspire
- Part 2 Why brands and creators are investing more into video content — Sterling Jackson // Aspire
Up Next:
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Part 1The new era of high-trust commerce — Sterling Jackson // Aspire
Sterling Jackson, Head of Marketing at Aspire, explores what factors influence online brand trust. The era of high-trust commerce has arrived, and, to meet the demands of today's discerning consumers, brands are turning to influencers who share their values to establish trust. By leveraging these partnerships, brands are creating authentic connections with their target audience and making purchasing decisions easier than ever. Today, Sterling discusses the new era of high-trust commerce.
Play Podcast -
Part 2Why brands and creators are investing more into video content — Sterling Jackson // Aspire
Sterling Jackson, Head of Marketing at Aspire, explores what factors influence online brand trust. Video has a unique ability to engage viewers and convey a brand's message in a way that other forms of content simply can't match. Plus, with the ability to repurpose video content across multiple channels, it's a cost-effective investment in any brand's marketing strategy. Today, Sterling discusses why brands and creators are investing more in video content.
