Matching influencers and your audience — Vivien Garnès // Upfluence

Quotes

• "As an SME trying to convince influencers, who may or may not know you, to work with you could mean a lot of scale. However, these influencers may not respond or charge you more than brands they know." -Vivien Garnès, Upfluence, Co-CEO

• "Influencer reveal means we are going to cross reference your database of clients and our database of influencers. Your influential customers emerge from this." -Vivien Garnès, Upfluence, Co-CEO

• "Your existing customers with a large social media following are 7x more likely to work with you. And theyll charge you half as much on average when you work with them on the paid program." -Vivien Garnès, Upfluence, Co-CEO

• "You know that influencer X ordered 5 products for a total of $1,000 GMV. So you can factor that into whether or not you'd like to work with them and how much you can afford to give away." -Vivien Garnès, Upfluence, Co-CEO

• "The inbound route allows you to play on both sides of the ROI equation. It allows you to maximize the output to maximize the returns, and to minimize the investment." -Vivien Garnès, Upfluence, Co-CEO

• "We see that some influencers consistently over perform their baseline. And theyre more convincing when they mention a brand than when they don't. For some of them, it's quite the opposite." -Vivien Garnès, Upfluence, Co-CEO

• "By using specific keywords and hashtags, you can get a good sense of the topics an influencer discusses, the brands they refer to, and how you align against those brands." -Vivien Garnès, Upfluence, Co-CEO

• "By measuring influencer saturation and the efficiency of brand collaborations, you'll skip potentially problematic influencers and only reach out to influencers who can deliver the highest output." -Vivien Garnès, Upfluence, Co-CEO

• "Think about how many influencers you actually want to work with and multiply that number by 5-10. You're going to have some bottlenecks. Some will not open your emails, some may be interested, etc." -Vivien Garnès, Upfluence, Co-CEO

• "Most of the influencer outreach is being done via email, not necessarily via DM, which is not necessarily as scalable as emails can be." -Vivien Garnès, Upfluence, Co-CEO

• "The beauty of email is that its very scalable, and can be personalized. Using tools like Upfluence provide a lot of extra data points where you will be able to insert relevant merge fields." -Vivien Garnès, Upfluence, Co-CEO