Scoring an industry using mental models — Kyle Williams // Brickstack
- Part 1Market Pain Scoring — Kyle Williams // Brickstack
- Part 2Context on Mental Models — Kyle Williams // Brickstack
- Part 3 Scoring an industry using mental models — Kyle Williams // Brickstack
- Part 4GTM Hot Takes for Partner Management — Kyle Williams // Brickstack
- Part 5GTM SasS Hot Takes — Kyle Williams // Brickstack
Show Notes
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06:14Indications of launch planning issuesDoes their website, messaging, pricing, channels and value proposition align with prospects? These indicators help determine whether theyre struggling with awareness or growth.
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07:31Launch management challengesLook at what theyve already established to identify gaps and challenges in processes. They could be struggling to manage those processes and that is where youre able to fit in.
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09:38How to quantify a business painTo determine their potential, look at the overall traffic they receive. Your messaging should map out where their biggest tensions are and how theyve tried to solve them.
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10:55Bringing a unique perspective to marketUltimately, its about combining your company's expertise with industry data to generate value insights for prospects. And this process can be templatized for scale.
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12:54Determining whether a business is a good fit for youFocus on prospects with problems that you can provide a comprehensive solution to. Your strategy has to be rooted in the pain that your market experiences.
Quotes
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"Often, a challenge that we have when we're doing go-to-market is to not be so myopic on the specific problem we solve. But, to look at how this fits into the customer's environment." -Kyle Williams, Founder, Brickstack
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"We have a community and a blog, but we only had six posts in the last year. So there's an attempt, but we're struggling. And that hints towards the management of the process making it challenging." -Kyle Williams, Founder, Brickstack
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"There's a huge difference between the pricing page and the community page. And that might tell you something about the dynamics of how people are interacting with their brand today." -Kyle Williams, Founder, Brickstack
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"These failed experiments, the podcast that only has three episodes, tell us where we tried to relieve the tension and it didn't solve our problem." -Kyle Williams, Founder, Brickstack
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"If I look at 1000 brands that are doing something similar, I can benchmark them and compare them. Now, I've got an insight." -Kyle Williams, Founder, Brickstack
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"Where those two come together, the experience your customer is having with your unique insight, is where youre being strategic and not just trying to get someone's attention so in hopes they'll reply." -Kyle Williams, Founder, Brickstack
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"Look for patterns that show up in your customer base so that we're back testing and confirming that these do show up organically in the market." -Kyle Williams, Founder, Brickstack
- Part 1Market Pain Scoring — Kyle Williams // Brickstack
- Part 2Context on Mental Models — Kyle Williams // Brickstack
- Part 3 Scoring an industry using mental models — Kyle Williams // Brickstack
- Part 4GTM Hot Takes for Partner Management — Kyle Williams // Brickstack
- Part 5GTM SasS Hot Takes — Kyle Williams // Brickstack
Up Next:
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Part 1Market Pain Scoring — Kyle Williams // Brickstack
Kyle Williams, Founder of Brickstack, discusses go-to-market strategies with guest-host Jordan Crawford, Co-Founder of Blueprint. When outbound teams spend more time doing research than talking to prospects, they miss out on big accounts. Scoring the market beforehand means sales and marketing teams can focus on speaking to the right customers. Today, Kyle talks about market pain scoring.
Play Podcast -
Part 2Context on Mental Models — Kyle Williams // Brickstack
Kyle Williams, Founder of Brickstack, discusses go-to-market strategies with guest-host Jordan Crawford, Co-Founder of Blueprint. B2B teams have long had access to tools for raw based data and messaging at scale. What they’ve been missing is their own mental models, and how to translate those into finding and communicating with new customers. Today, Kyle talks about context on mental models.
Play Podcast -
Part 3Scoring an industry using mental models — Kyle Williams // Brickstack
Kyle Williams, Founder of Brickstack, discusses go-to-market strategies with guest-host Jordan Crawford, Co-Founder of Blueprint. Marketing comes with its own set of challenges and one that stands out is clearly demonstrating to prospects the problems we solve. There’s also the process of identifying whether these prospects are a good fit for our services. Today, Kyle talks about pain scoring case studies.
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Part 4GTM Hot Takes for Partner Management — Kyle Williams // Brickstack
Kyle Williams, Founder of Brickstack, discusses go-to-market strategies with guest-host Jordan Crawford, Co-Founder of Blueprint. Marketing messages are changing constantly. In response, several companies are providing the technology to make these processes easier and faster for users. Today, Kyle talks about go-to-market hot takes for Vendr.com, Hopin.com, and Webflow.
Play Podcast -
Part 5GTM SasS Hot Takes — Kyle Williams // Brickstack
Kyle Williams, Founder of Brickstack, discusses go-to-market strategies with guest-host Jordan Crawford, Co-Founder of Blueprint. What your best SDR or AE notices may indeed be very painful, for your prospects. But, it may only happen frequently and not be worth the investment. Today, Kyle talks about partner management tools.
Play Podcast
