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Kelly Hopping | 6sense
Building the Context Layer AI Is Missing
AI gives confident answers built on missing context. Kelly Hopping, four-time CMO and current CMO at 6sense, breaks down where that context gap hits go-to-market teams and how her CPG training shapes the fix. She explains treating brand marketing as full P&L ownership, not logo management, and applying classic 4P discipline—pricing, distribution, promotion, and messaging—as…
Play PodcastKelly Hopping | 6sense
Why Your Hottest Accounts Aren’t Buying
AI tools sound confident even when they're wrong. Kelly Hopping, Chief Marketing Officer at 6sense, explains where that missing context breaks go-to-market execution. She unpacks how account scoring models miss buying signals, why intent data needs human judgment layered on top, and what marketers should check before trusting an AI-generated account list.
Play PodcastBrendan Farnand | Knak
How to launch AI-Native Marketing Campaigns
AI made campaign creation easy, so the new bottleneck is knowing what to ship. Brendan Farnand, co-founder and chief evangelist at Knak, spent the past year studying how enterprise teams like OpenAI, Google, and YouTube build AI-native campaigns. He breaks down OpenAI's agent workflow that starts with an unstructured Slack message, builds a structured brief…
Play PodcastJordan Crawford | Blueprint
Diversifying into alternative channels for GTM
Founder of Blueprint, Jordan Crawford, delves into the strategy of diversifying into alternative channels for GTM.
Play PodcastJordan Crawford | Blueprint
Cannonball GTM Crash Course
Founder of Blueprint, Jordan Crawford, delves into the Cannonball GTM Crash Course
Play PodcastKelley Thornton | Tiege Hanley
What plays would you call to scale a DTC business from startup to $10 million ARR?
Kelley Thornton, Founder and CEO of Tiege Hanley, shares his insights on scaling a D2C business from zero to $10 million in ARR. Focus on execution and iterative product improvement, Thornton emphasizes the significance of early market testing and finding the right marketing channels. He also encourages aspiring entrepreneurs to seize the opportunities within the…
Play PodcastKelley Thornton | Tiege Hanley
Should growing retail brands double down on their in-store retail outlets or diversify to DTC?
Kelley Thornton, founder and CEO of Tiege Hanley, explores the critical decision of whether retail brands should double down on in-store retail outlets or diversify into D2C marketing. Kelley shares his insights on the evolving consumer behavior, emphasizing the importance of meeting customers where they want to buy. He highlights how traditional retailers can compete…
Play PodcastDaniel Avital | CHEQ
What bots cause Black Friday losses — Daniel Avital // CHEQ
Daniel Avital, Chief Strategy Officer at CHEQ, talks about go-to-market and why you need to think about security for it. Black Friday and the holiday season are fast approaching which means eCommerce retailers will be preparing for a high influx of customers, conversions, and overall traffic. However, eCommerce retailers are most susceptible to fraud and…
Play PodcastDaniel Avital | CHEQ
The need for GTM security — Daniel Avital // CHEQ
Daniel Avital, Chief Strategy Officer at CHEQ, talks about go-to-market and why you need to think about security for it. In a world where approximately 40% of all web traffic is fake, your go-to-market funnels are at risk without go-to-market security. From third-party tags on your website that can expose customers to malicious code compliance…
Play PodcastKyle Williams | Brickstack
Scoring an industry using mental models — Kyle Williams // Brickstack
Kyle Williams, Founder of Brickstack, discusses go-to-market strategies with guest-host Jordan Crawford, Co-Founder of Blueprint. Marketing comes with its own set of challenges and one that stands out is clearly demonstrating to prospects the problems we solve. There’s also the process of identifying whether these prospects are a good fit for our services. Today, Kyle…
Play PodcastAbout Marketing Channel: Go-to-Market
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