How can you become a data hero — Aron Clymer //Data Clymer
- Part 1 How can you become a data hero — Aron Clymer //Data Clymer
- Part 2How to constantly optimize campaign performance — Aron Clymer //Data Clymer
Show Notes
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02:21Cloud technologies and the need for data professionalsIn its raw form, data is difficult to use and must be manipulated and put through transformations before its ready for the end user. Data professionals are needed for the process and thats why Data Clymer exists.
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03:58S3 buckets vs data warehousesA formal data warehouse is entirely SQL compliant and built specifically for analytics and scanning of large amounts of data. Data stored in an S3 bucket requires manipulation through a lot of different pieces of technology in Amazon's cloud and coding.
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05:42The benefits of storing data in a data warehouseNot a lot of companies will be able to get data at the S3 level that scales with a lot of employees hitting it at the same time. Ideally, data should be in a data warehouse so that end users can scale all the things they want to without issues.
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07:33The purpose of ETLs and reverse ETLsETL tools enable companies to consolidate all the data from multiple data sources in a centralized location. Reverse ETL tools copy data from the data warehouse into business applications so that those systems can take advantage of data that they didn't have before.
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10:54How nonFortunately, there are many self-service tools available to make data easier to understand for marketers. These tools allow non-technical marketers to access all the raw data, conduct research, and activate the data afterward.
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12:46SelfSigma Computing is a spreadsheet interface that generates SQL live against your data warehouse and brings back results. Flywheel Software is a data cloud-first marketing tool that live queries your data warehouse data.
Quotes
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"I'm so excited about working in cloud technologies that are night and day from 10 years ago in the data warehousing and analytics space because maintenance and feeding of these systems is way easier." -Aron Clymer, CEO, Data Clymer
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"There's a language called SQL, and it's been around for 40 years. A formal data warehouse will be fully SQL compliant." -Aron Clymer, CEO, Data Clymer
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"A lot of companies wont be able to get data directly at S3 in any kind of performant way that scales with a lot of employees hitting it simultaneously. So, you really want it in a data warehouse." -Aron Clymer, CEO, Data Clymer
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"These days, companies are running their entire firm on 20, 30, 50, sometimes 100 SaaS applications." -Aron Clymer, CEO, Data Clymer
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"If you really want to understand your company, your customer in a full 360, everything about what you're doing, you should get data from every operational system you have into one place." -Aron Clymer, CEO, Data Clymer
- Part 1 How can you become a data hero — Aron Clymer //Data Clymer
- Part 2How to constantly optimize campaign performance — Aron Clymer //Data Clymer
Up Next:
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Part 1How can you become a data hero — Aron Clymer //Data Clymer
Aron Clymer, Founder and CEO of Data Clymer, talks about data and analytics. Nowadays, companies are running their entire firm on 20 to sometimes even 100 different SaaS applications. If these companies truly want to understand their customers and everything they’re doing, they’ll need to consolidate the data from those data sources in one location, a data warehouse. Today, Aron discusses how you can become a data hero.
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Part 2How to constantly optimize campaign performance — Aron Clymer //Data Clymer
Aron Clymer, Founder and CEO of Data Clymer, talks about data and analytics. Ultimately, the more data you collect on a customer the better you can understand them. Data warehouses enable marketers to collect vast amounts of customer data that can be leveraged to do better targeting, deliver more personalized experiences, and serve prospects and customers with the right marketing campaigns. Today, Aron discusses how you can constantly optimize your campaign performance.
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