How to constantly optimize campaign performance — Aron Clymer //Data Clymer
- Part 1How can you become a data hero — Aron Clymer //Data Clymer
- Part 2 How to constantly optimize campaign performance — Aron Clymer //Data Clymer
Show Notes
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02:25Targeting and campaign optimizationWhen your data is stored in a data warehouse, youre able to target more specifically simply based on how you leverage the data. So, youre able to better optimize your existing campaigns.
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04:21How smart marketers are building audiences off their data warehousesTools like Sigma Technologies allow marketers to access customer data and get insights that they wouldnt have gotten before. And, those insights would be used to take the necessary actions on the data in the data warehouse.
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05:55Ways marketers are determining whether a prospect is ready to buyMarketers are doing analysis in terms of events that signal the optimal time to interact with prospects and what those events are. Then, its about setting up the tools to monitor those events and having a channel to reach out to your prospect.
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07:01Technology being used to do ongoing campaign automationFlywheel Technologies enable marketers to quickly automate the A/B testing of their campaigns. The benefit for marketers is that they dont need to be technical or understand machine learning in order to use the solution.
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08:22How a data warehouse increases personalizationData warehouses can handle large amounts of data and you are able to learn a lot more about your customers. This granularity can be used to send more personalized messages and personalize interactions with customers.
Quotes
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"The beauty of having data in a central repository like a data warehouse is you can use it for any purpose. Even outside of marketing, there are plenty of use cases." -Aron Clymer, CEO, Data Clymer
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"If you need real-time interaction with your client, lots of different technologies are going to layer on top of your data warehouse, and you can do that. That's what I love about cloud data stacks." -Aron Clymer, CEO, Data Clymer
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"Because you have a data warehouse that can handle as much data as you need, you have this amazing granularity to your data and you can personalize the message." -Aron Clymer, CEO, Data Clymer
- Part 1How can you become a data hero — Aron Clymer //Data Clymer
- Part 2 How to constantly optimize campaign performance — Aron Clymer //Data Clymer
Up Next:
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Part 1How can you become a data hero — Aron Clymer //Data Clymer
Aron Clymer, Founder and CEO of Data Clymer, talks about data and analytics. Nowadays, companies are running their entire firm on 20 to sometimes even 100 different SaaS applications. If these companies truly want to understand their customers and everything they’re doing, they’ll need to consolidate the data from those data sources in one location, a data warehouse. Today, Aron discusses how you can become a data hero.
Play Podcast -
Part 2How to constantly optimize campaign performance — Aron Clymer //Data Clymer
Aron Clymer, Founder and CEO of Data Clymer, talks about data and analytics. Ultimately, the more data you collect on a customer the better you can understand them. Data warehouses enable marketers to collect vast amounts of customer data that can be leveraged to do better targeting, deliver more personalized experiences, and serve prospects and customers with the right marketing campaigns. Today, Aron discusses how you can constantly optimize your campaign performance.
