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Jordan Koene | Previsible
Was FIFA covering the Levi’s Stadium signs the worst brand-visibility decision you’ve ever seen?
FIFA covered every brand logo at the World Cup stadium, including Levi's. Jordan Koene, CEO and Co-Founder of Previsible, explains why the blackout backfired for the league and worked in Levi's favor. Koene breaks down how brand recognition functions as an AEO signal, and how Levi's silhouette logo became a case study in owning your…
Play PodcastJordan Koene | Previsible
Rebuilding 2,000 Pages for the AI Search Era
68% of Google searches now end without a click. Jordan Koene, CEO and co-founder of Previsible, explains why that traffic isn't lost—it's been redistributed into channels traditional analytics can't see. He breaks down replacing click tracking with impression data and LLM crawl frequency, optimizing structured data and About Us pages for AI retrieval, and using…
Play PodcastKelly Hopping | 6sense
How to Become a Five-Time CMO
AI gives confident answers without the context to back them up. Kelly Hopping, four-time CMO and current CMO at 6sense, breaks down where AI's missing context creates risk for go-to-market teams. She explains how GTM intelligence platforms fill gaps that generic AI models miss, why context depth matters more than model size, and what marketers…
Play PodcastKelly Hopping | 6sense
When Every Dashboard Is Green and Nothing Works
AI dashboards can look perfect while missing critical context. Kelly Hopping, CMO at 6sense and four-time marketing executive, explains how confidently wrong AI outputs mislead go-to-market teams. She points to closing the context gap in AI models, validating AI-driven insights against real buyer signals, and building go-to-market intelligence that accounts for the full customer journey,…
Play PodcastKelly Hopping | 6sense
Building the Context Layer AI Is Missing
AI gives confident answers built on missing context. Kelly Hopping, four-time CMO and current CMO at 6sense, breaks down where that context gap hits go-to-market teams and how her CPG training shapes the fix. She explains treating brand marketing as full P&L ownership, not logo management, and applying classic 4P discipline—pricing, distribution, promotion, and messaging—as…
Play PodcastKelly Hopping | 6sense
Have You Read What Your AI Is Sending?
AI segments and messages without full context can be confidently wrong. Kelly Hopping, four-time CMO and CMO at 6sense, explains why more automation doesn't equal more pipeline. She breaks down multi-touch attribution across a six-month lookback, the shift from bottom-of-funnel demand gen to owned content that surfaces in LLM answers, and using gifting for deal…
Play PodcastIsaac Ferreira | Shift Paradigm
Operationalizing Marketing as AI-tooling evolves
Most marketers treat AI as another app, not an operating system. Isaac Ferreira, VP of Growth Systems and AI at Shift Paradigm, explains how to build an agentic foundation instead. He breaks down recursive learning loops built on goal, context, measure, and levers, plus signal-based personalization that replaces static ICPs and segments. Ferreira also outlines…
Play PodcastKatrina Wong | New Relic
Is AI more like a tool or an operating system?
Clean data beats clever algorithms in AI marketing. Katrina Wong, Chief Marketing Officer at New Relic, brings 20+ years of enterprise go-to-market experience to the data-versus-AI debate. She argues AI functions as an operating system, not a standalone tool, becoming the intelligence layer powering interconnected agent workflows. Wong stresses that AI output quality depends entirely…
Play PodcastKatrina Wong | New Relic
Why Your Data Isn’t Changing Your Business Decisions
AI is helping marketers move faster, but not always smarter. Katrina Wong, Chief Marketing Officer at New Relic, explains how her team turns raw data into decisions leadership can trust. She covers using AI to analyze recorded sales calls for unbiased win-loss insights, deploying real-time in-product signals to personalize the self-service funnel, and building a…
Play PodcastAnda Gansca | Knotch
What’s more important in the AI era: trust, traffic, or personalization?
AI is reshaping how websites build trust and drive conversions. Anda Gansca, Co-Founder and CEO of Knotch, builds AI-powered content intelligence that shows how digital content influences buyers across the path to purchase. We debate whether personalization, trust, or traffic matters most as AI reduces website visits, why LLM-driven personalization risks repeating the "creepy factor"…
Play PodcastAbout Business Type: Marketing Analytics
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