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Chris Golec | Channel99
AI hype in MarTech justified?
B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO and founder of Channel99 and former Demandbase founder, explains how to illuminate hidden customer journeys that traditional analytics miss. The discussion covers view-through attribution methodologies using smart pixels and API integrations, account-based measurement approaches that reveal 3x more website visitors than industry standards, and…
Play PodcastChris Golec | Channel99
Is LinkedIn an underrated or overrated marketing channel?
B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO of Channel99 and former Demandbase founder, explains how 70% of website traffic gets misclassified as "direct" when it actually comes from identifiable marketing channels. The discussion covers view-through attribution methodologies that reveal 3x more visitor sources, account-based tracking using network IPs and user agents,…
Play PodcastChris Golec | Channel99
Owning and learning from mistakes
B2B marketers struggle with dark funnel attribution challenges. Chris Golec, CEO and founder of Channel99 and former founder of Demandbase, explains how to solve marketing attribution problems that hide 70% of website traffic sources. The discussion covers view-through attribution methodologies that reveal 4-5 times more engagement than click-through metrics, account-based tracking systems using network IP…
Play PodcastNoha Rizk | Incorta
What will the marketing analytics tech-stack look like in 5 years?
Marketing analytics stacks struggle with outdated, siloed data that delays critical business decisions. Noha Rizk, CMO of Incorta, explains how live data integration transforms enterprise analytics capabilities. She demonstrates how questioning "why" behind data patterns unlocks actionable insights and discusses eliminating complex ETL processes through real-time analysis across all business systems. The conversation covers practical…
Play PodcastNoha Rizk | Incorta
What legacy marketing metric needs to die?
Legacy marketing metrics fail when they can't deliver real-time insights. Noha Rizk, CMO of Incorta, explains how live data transforms analytics from static reporting into actionable intelligence. She demonstrates how questioning "why" behind data patterns reveals customer behavior insights that traditional delayed metrics miss. The discussion covers moving from data collection to insight generation and…
Play PodcastNoha Rizk | Incorta
Quickest way to improve analytics using live data in a campaign
Most companies rely on stale dashboards despite live data capabilities. Noha Rizk, CMO of Incorta, explains how real-time data infrastructure transforms business decisions across retail, manufacturing, and finance sectors. She covers identifying high-ROI use cases for live data migration, optimizing inventory management through real-time analytics, and balancing structured KPIs with exploratory data analysis to unlock…
Play PodcastNoha Rizk | Incorta
The most important learning about data at Meta
Most companies rely on stale dashboards while AI demands live data for real-time decisions. Noha Rizk, CMO of Incorta, explains how enterprises can transition from legacy data systems to real-time analytics infrastructure. She covers identifying high-ROI use cases like retail waste optimization and supply chain management, implementing live data without complex ETL processes, and enabling…
Play PodcastNoha Rizk | Incorta
CMO and Former Meta AI Marketer on AI’s Reality Check
Most companies struggle with stale data and delayed dashboards. Noha Rizk, CMO of Incorta and former Global Head of Marketing at Meta AI, explains how live data infrastructure drives real business impact. She details how retail chains optimize inventory waste through real-time promotions, manufacturing companies save hundreds of thousands through live factory floor analytics, and…
Play PodcastGraham Mudd | Anonym (a Mozilla company)
What mistakes are marketers making by investing in first-party data strategies?
First-party data strategies can backfire without privacy considerations. Graham Mudd, SVP of Product at Anonym (Mozilla), shares his expertise at the intersection of analytics and privacy-preserving advertising technology. He explains the middle ground between oversharing customer data and being too conservative with valuable first-party information, while exploring how synthetic data and AI-driven approaches can maximize…
Play PodcastRob Freedman | EZO
Toss Up: AI-driven Analytics or Traditional Market Research?
Rob Freedman, VP of Marketing at EZO, dives into the debate between AI-driven analytics and traditional marketing research, sharing insights on when to use each approach. Discover how blending the two methods can harness both the art and science of marketing, ensuring a powerful and efficient strategy. Freedman also discusses the innovative concept of synthetic…
Play PodcastAbout Business Type: Marketing Analytics
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