Why Analytics Solutions Struggle with Assigning Attribution — Jules Tompkins // Callrail

Quotes

• “More than half who use four or more marketing platforms to deploy their marketing efforts said they spend too much time reporting on their marketing performance. Those with five or more solutions, 84% of that segment said reporting on this marketing performance was an absolute headache.” - Jules“When we’re talking about attribution, it’s figuring out what’s sticking and what’s not. The options today we have as marketers, to advertise digitally is absolutely unprecedented. It’s necessary to have the organization of your backend measure what’s working.” - Jules  “Having a single marketing attribution set up that can measure where people who are engaging with different communication channels or conversion points with your business is at, helps you make sense of your attribution and evaluate your channels faster.” - Jules “I think at the end of the day, we have all been a victim of trying to take data from disparate sources, put it together knowing that there is an overlap and try to estimate what that overlap or grey area in between what marketing efforts really looks like.” - Ben   “Having no single attribution platform and sorting out each data coming from multiple platforms ends up being a cumbersome amount of work, and it’s really just basic blocking and tackling as it doesn’t give you an actual individual user path and the data that you need to be able to make sense of what’s happening in your business.” - Ben