Attributing for Unconventional Marketing Channels — Jules Tompkins // Callrail

Quotes

• “Going forward and looking into the future, without having something on your website that is measuring how people got there or how they are reaching out and converting with your business, you’re going to miss the train if you don’t have any attribution system set up.” - Jules“There’s an element of creativity that needs to be integrated into your marketing, as complex and technical as attribution is, there is room for creativity.” - Ben “There is a lot of digging you can do to try to get data that is interesting and that’s really where immersing yourself in some of the tools and technologies become really useful.” - Ben“According to the Callrail study, over a third of marketers are saying that their biggest problem is marketing attribution and 96% of the marketers say attribution is critically important to making them effective.” - Ben“Understanding the performance of each of your channels as you’re running different marketing campaigns all at once, is complicated which makes marketing attribution really important to be a great marketer.” - Ben