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Blue Bowen | G2
This metric is costing you money
Attribution models are failing B2B marketers in today's complex buying journey. Blue Bowen, Research Principal at G2, explains why traditional first-touch and last-touch attribution creates misleading vanity metrics. He recommends using AEO (Answer Engine Optimization) tools like Profound to track LLM visibility and adopting holistic attribution approaches that analyze multiple touchpoint patterns rather than single…
Play PodcastMax Novak | Novacast
Tech-driven ways to get onto podcasts — Max Novak // Novacast
Max Novak, Founder of Novacast, talks about how podcast booking campaigns create value for listeners and for brands. Podcasts can be a powerful tool to promote your brand, but getting yourself on the right show can be challenging. While direct outreach can work, establishing relationships and leveraging professional networks are often more effective in securing…
Play PodcastMax Novak | Novacast
Are podcast booking campaigns effective? — Max Novak // Novacast
Max Novak, Founder of Novacast, talks about how podcast booking campaigns create value for listeners and for brands. If you’ve ever considered podcast guesting as part of your marketing campaign, now is the time to act as podcasts offer numerous benefits for brands. By putting a member of your organization in the guest seat, you…
Play PodcastPalmer Houchins | CallRail
SMB Differentiation: Prioritizing Customer Relationships – Palmer Houchins // CallRail
This week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their businesses to compete with the big boys. Joining us is Palmer Houchins, the VP of Marketing at CallRail, which is the sponsor of the MarTech podcast and the leading provider of marketing software…
Play PodcastPalmer Houchins | CallRail
Analytics Solutions & KPIs for SMB marketing — Palmer Houchins // CallRail
This week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their businesses to compete with the big boys. Joining us is Palmer Houchins, the VP of Marketing at CallRail, which is the sponsor of the MarTech podcast and the leading provider of marketing software…
Play PodcastPalmer Houchins | CallRail
Optimizing SMB Marketing on a Bootstrapped Budget — Palmer Houchins // CallRail
This week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their businesses to compete with the big boys. Joining us is Palmer Houchins, the VP of Marketing at CallRail, which is the sponsor of the MarTech podcast and the leading provider of marketing software…
Play PodcastPalmer Houchins | CallRail
Effective SMB Marketing Strategies & Tactics — Palmer Houchins // CallRail
This week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their businesses to compete with the big boys. Joining us is Palmer Houchins, the VP of Marketing at CallRail, which is the sponsor of the MarTech podcast and the leading provider of marketing software…
Play PodcastPalmer Houchins | CallRail
How marketing SMBs is different than Enterprise — Palmer Houchins // CallRail
This week we're going to publish episodes that discuss how small to medium sized businesses can implement marketing strategies that grow their businesses to compete with the big boys. Joining us is Palmer Houchins, the VP of Marketing at CallRail, which is the sponsor of the MarTech podcast and the leading provider of marketing software…
Play PodcastChirs Vitti | Knotch
The value of measurement in marketing — Chris Vitti // Knotch
Today we're going to discuss the standards for valuing your content marketing efforts. Joining us is Chris Vitti, Senior Vice President of Marketing at Knotch, which is a company that helps CMOs and their teams measure the impact and outcome of their content via real time actionable intelligence. In today's episode, we discuss how you…
Play PodcastChirs Vitti | Knotch
Using date to create purposeful content — Chris Vitti // Knotch
Today we're going to discuss the standards for valuing your content marketing efforts. Joining us is Chris Vitti, Senior Vice President of Marketing at Knotch, which is a company that helps CMOs and their teams measure the impact and outcome of their content via real time actionable intelligence. In today's episode, we discuss how to…
Play PodcastAbout Topic: Marketing Attribution
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