How attribution improves ROI — Jules Tompkins // Callrail

Quotes

• “What we found in our study is that marketers who are able to properly set up multi-touch attribution models for their business would say that their marketing is infinitely more effective.” - Jules “We can get so caught up in these vanity metrics of impressions and reach that it gets dizzying and difficult to determine what’s truly working and what’s not.” - Jules“When it comes to choosing a model, it should depend on your marketing priorities.” - Jules“The goal is to understand what the marketing channel is effective for because not all marketing channels are created alike.” - Ben “You need to be in front of your customers in multiple places to get your message across, sometimes you’re delivering a brand message or it may be a conversion hammer but you need a mixture of all these.” - Ben “Without the insight into what’s working and what’s not or what’s overperforming and what’s underperforming, it’s difficult to know with certainty that your spend is currently allocated correctly.” - Jules“The ROI can be infinite when you consider the possibility of shedding wasted marketing dollars that aren’t performing and taking those same dollars and investing in a campaign that through your attribution platform, you discover, is overperforming.”  - Jules “Understanding where marketing channel is effective in your funnel allows you to be more efficient and more strategic.” - Ben