Are podcast booking campaigns effective? — Max Novak // Novacast
- Part 1 Are podcast booking campaigns effective? — Max Novak // Novacast
- Part 2Tech-driven ways to get onto podcasts — Max Novak // Novacast
Show Notes
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02:02The effectiveness of podcast booking campaigns in marketingMultiple podcast appearances are a lot more effective than one or two guest appearances for marketing success. Ultimately, the key is being consistent with appearances while prioritizing quality over quantity.
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02:51Engagement rates of large podcasts vs smaller podcastsEngagement rates tend to be higher on smaller podcasts due to their loyal audiences. While the size of the audience is important, building a thoughtful connection is key to successful marketing on both large and small platforms.
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04:15Factors to consider when planning a podcast guesting campaignIt's crucial to first develop a compelling message and identify relevant podcasts to target. Other important factors to consider include any associated fees, the size and engagement of the host's social media, and their newsletter audience.
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05:33Evaluating the effectiveness of podcast guesting campaignsWhen evaluating podcast guesting campaigns, it's important to have conversations with the client to understand their brand and investment goals. Measuring the success of the campaign involves measurable metrics like content views and non-measurable aspects like credibility.
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07:14How to make a big impact when appearing on a podcastFocus on providing value to the audience by sharing what you've learned, rather than just talking about yourself. Have a clear call to action and make it easy for listeners to take the next step, such as visiting your website or downloading a free resource.
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09:04The relationship between podcast guesting and marketing campaignsThe effectiveness of a podcast guesting campaign is dependent on an existing and ongoing marketing campaign. Podcasts add value to existing marketing strategies as they promote brand awareness and provide organic content that can be repurposed on social media.
Quotes
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"Over time, I saw that 1, 2, 3 bookings weren't very effective. So, that's why I really started crafting guesting campaigns of six to 12 podcast guest appearances." -Max Novak, Founder, Novacast
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"The bigger the podcast, the lower the engagement rate or the more difficult it becomes." -Max Novak, Founder, Novacast
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"I've seen people with newsletters of 50,000 people who have less revenue from that newsletter than people with newsletters with 5000 people." -Max Novak, Founder, Novacast
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"The first thing I'll tell my clients is, really try to sell a conversation, not what you've done over your lifetime." -Max Novak, Founder, Novacast
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"Where do you want people to go after they've listened to your episode? You want to convert listeners into potential buyers if you're selling something. So, it's really finding the right call to action." -Max Novak, Founder, Novacast
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"With podcasting, you get the best of both worlds. You create content, you can create brand awareness, and you can speak your message in an organic way." -Max Novak, Founder, Novacast
- Part 1 Are podcast booking campaigns effective? — Max Novak // Novacast
- Part 2Tech-driven ways to get onto podcasts — Max Novak // Novacast
Up Next:
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Part 1Are podcast booking campaigns effective? — Max Novak // Novacast
Max Novak, Founder of Novacast, talks about how podcast booking campaigns create value for listeners and for brands. If you’ve ever considered podcast guesting as part of your marketing campaign, now is the time to act as podcasts offer numerous benefits for brands. By putting a member of your organization in the guest seat, you create a deeper connection with your audience that can't be achieved through a traditional marketing campaign. Today, Max discusses whether podcast booking campaigns are actually effective.
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Part 2Tech-driven ways to get onto podcasts — Max Novak // Novacast
Max Novak, Founder of Novacast, talks about how podcast booking campaigns create value for listeners and for brands. Podcasts can be a powerful tool to promote your brand, but getting yourself on the right show can be challenging. While direct outreach can work, establishing relationships and leveraging professional networks are often more effective in securing a spot as a guest. Today, Max discusses tech-driven ways to get on podcasts.
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