How Big Is the Marketing Attribution Problem?
Jules Tompkins
Callrail
- Part 1 How Big Is the Marketing Attribution Problem?
- Part 2Why Tracking Web Conversion Is Only Half the Problem — Jules Tompkins // Callrail
- Part 3Why Analytics Solutions Struggle with Assigning Attribution — Jules Tompkins // Callrail
- Part 4How attribution improves ROI — Jules Tompkins // Callrail
- Part 5Attributing for Unconventional Marketing Channels — Jules Tompkins // Callrail
Show Notes
Quotes
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“The important thing in marketing is to not just be able to execute media buy, it’s also about understanding how they perform so you can optimize.” - Ben “The study is generally about trying to understand not only how marketers think about marketing attribution, but where the pain points are and what infrastructure they’ve implemented to be able to assign some value to a given marketing channel.” - Ben“The biggest frustration for marketers that we’ve surveyed was the inability to get insight into what’s working and what’s not.” - Jules“If you’re attempting to do attribution as a digital marketer and not looking at phone calls, which is an obvious consumer way of preference as far as communication with the business goes, that’s already a non-starter.” - Jules “Not to get too call-heavy, but attribution without that little piece of the puzzle (i.e. phone calls), there’s a very obvious gap there.” - Jules
- Part 1 How Big Is the Marketing Attribution Problem?
- Part 2Why Tracking Web Conversion Is Only Half the Problem — Jules Tompkins // Callrail
- Part 3Why Analytics Solutions Struggle with Assigning Attribution — Jules Tompkins // Callrail
- Part 4How attribution improves ROI — Jules Tompkins // Callrail
- Part 5Attributing for Unconventional Marketing Channels — Jules Tompkins // Callrail
Up Next:
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Part 1How Big Is the Marketing Attribution Problem?
Welcome to Attribution Week on the MarTech podcast. This week we're going to get granular to help you understand some of the best practices and pitfalls in attributing credit to your marketing efforts. Joining us is Jules Tompkins, the Content and Communications Manager at CallRail, a sponsor of the MarTech podcast. In today's episode we discuss how marketers think about solving their attribution problems.
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Part 2Why Tracking Web Conversion Is Only Half the Problem — Jules Tompkins // Callrail
Welcome to Attribution Week on the MarTech podcast. This week we're going to get granular to help you understand some of the best practices and pitfalls in attributing credit to your marketing efforts. Joining us is Jules Tompkins, the Content and Communications Manager at CallRail, a sponsor of the MarTech podcast. In today's episode, we discuss why web conversions only tell half of the attribution story.
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Part 3Why Analytics Solutions Struggle with Assigning Attribution — Jules Tompkins // Callrail
Welcome to Attribution Week on the MarTech podcast. This week we're going to get granular to help you understand some of the best practices and pitfalls in attributing credit to your marketing efforts. Joining us is Jules Tompkins, the Content and Communications Manager at CallRail, a sponsor of the MarTech podcast. In today's episode we discuss why existing technology solutions haven't been the right answer for assigning attribution.
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Part 4How attribution improves ROI — Jules Tompkins // Callrail
Welcome to Attribution Week on the MarTech podcast. This week we're going to get granular to help you understand some of the best practices and pitfalls in attributing credit to your marketing efforts. Joining us is Jules Tompkins, the Content and Communications Manager at CallRail, a sponsor of the MarTech podcast. In today's episode, we discuss how marketing attribution impacts ROI.
Play Podcast -
Part 5Attributing for Unconventional Marketing Channels — Jules Tompkins // Callrail
Welcome to Attribution Week on the MarTech podcast. This week we're going to get granular to help you understand some of the best practices and pitfalls in attributing credit to your marketing efforts. Joining us is Jules Tompkins, the Content and Communications Manager at CallRail, a sponsor of the MarTech podcast. In today's episode we discuss how attribution is going to change over time.
Play Podcast