Diversity & Inclusion at Events — Drea Hudson // Hubspot
- Part 1Event Value Prop — Drea Hudson // Hubspot
- Part 2Audience Development — Drea Hudson // Hubspot
- Part 3Event Marketing Mix — Drea Hudson // Hubspot
- Part 4Audio in Events — Drea Hudson // Hubspot
- Part 5 Diversity & Inclusion at Events — Drea Hudson // Hubspot
Show Notes
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02:37Incorporating diversity and inclusion in your eventConsider who your audience is and provide representation. Take this into consideration for everything from marketing graphics to language.
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06:16Inbounds approach to diversity and inclusion for this years conferenceSocial media is one of the main tools used to connect with people of color within the marketing space. As such, over the years, the conference has become increasingly diverse.
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08:20Maintaining your goals while incorporating diversity and inclusionDiversity and inclusion should be part of your business from the jump. If youre a little late catching up, then there might be some hurdles to overcome.
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10:51Why focus on diversity and inclusionPeople come from different backgrounds and as such they are exposed to different levels of opportunity. When you provide a networking opportunity, you also provide a growth opportunity.
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13:09Diversity when marketing towards GenYour content needs to be aligned with your audience to build a community. So if youre targeting Gen-Z, you will need to push out content or get speakers they can relate to.
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16:45How to support a minority community youre not part ofIts important to include people of color in your general events. But at the same time, you should also create spaces specifically for them.
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17:59What makes Inbound specialInbound makes sure that not only the privileged get a chance to be heard. Inbound encourages the entire community to take up space in the industry.
Quotes
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"HubSpot puts their money where their mouth is when ensuring there are people of color at the table and encouraged to take up space." - Drea Hudson, Sr Manager of Global Events, Hubspot
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"In our audience 64% of individuals identify as she, her, hers. About 30, 35% identify as he, him, his. And about 0.5,9% identifies as other and 0.54 identifies as they, them, their." - Drea Hudson, Sr Manager of Global Events, Hubspot
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"I think everyone needs to be able to lean on the idea of intentional intersectionality, which is making sure that we're bringing in all of those different backgrounds.." - Shana Sumers, Principal Marketing Manager, HubSpot
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“If we provide networking opportunities, then people can go to their next level. It's a smart business play, but it also helps overcome systems working against these professionals.” - Shana Sumers, Principal Marketing Manager, HubSpot
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“From the inbound perspective, majority of our audiences, age 34 to 44. At some point Gen Z will get there. We need to make sure speakers speak the language of the Gen Z minority” - Drea Hudson, Sr Manager of Global Events, Hubspot
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“With Black@Inbound, we have opportunities that are exclusive to black professionals, but also opportunities that open up the rest of the community to get involved.” - Shana Sumers, Principal Marketing Manager, HubSpot
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“It's always a top priority for me to make sure that the voices that have been silenced are uplifted in every way possible. I think Inbound does a great job of that.” - Drea Hudson, Sr Manager of Global Events, Hubspot
- Part 1Event Value Prop — Drea Hudson // Hubspot
- Part 2Audience Development — Drea Hudson // Hubspot
- Part 3Event Marketing Mix — Drea Hudson // Hubspot
- Part 4Audio in Events — Drea Hudson // Hubspot
- Part 5 Diversity & Inclusion at Events — Drea Hudson // Hubspot
Up Next:
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Part 1Event Value Prop — Drea Hudson // Hubspot
Drea Hudson, senior manager of global events at Hubspot, dives deep into event management. The Hubspot Inbound Conference is once again upon us. But how can you start thinking about adding event marketing to your strategy? Today, Drea talks about how to figure out your event value proposition.
Play Podcast -
Part 2Audience Development — Drea Hudson // Hubspot
Drea Hudson, senior manager of global events at Hubspot, continues Event Marketing Week talking about event management. There’s a good amount of targeting that goes into planning an event. You need to target both your audience and your guest speakers. Today, Drea explains how you can do audience development to get people to attend your event.
Play Podcast -
Part 3Event Marketing Mix — Drea Hudson // Hubspot
Drea Hudson, senior manager of global events at Hubspot, discusses how you should be approaching event management. In the past year and a half we’ve moved toward digital events over in-person events. But in this age of virtual conferences, how should you be trying to reach people? Today, Drea talks about figuring out your event marketing mix.
Play Podcast -
Part 4Audio in Events — Drea Hudson // Hubspot
Senior manager of global events at Hubspot, Drea Hudson, gives her professional advice on event management. Hosting an event or conference, you want to add value. And while that can be your content, it’s also about ensuring that you can keep your audience engaged and interacting. Today, Drea talks about how you can integrate audio and other multi-media into your events.
Play Podcast -
Part 5Diversity & Inclusion at Events — Drea Hudson // Hubspot
Senior manager of global events at Hubspot, Drea Hudson, discusses how the best in the business run their marketing events. Simply put, some parts of the community benefit from a systemic advantage. But that doesn’t mean the others should not take up space. So today, Drea talks about diversity and inclusion and how that relates to your events.
